Illustrator Peter Horridge created a brand for the Nationwide Portrait Gallery in London, based mostly on a sketch by the gallery’s first director.
Created forward of the deliberate re-opening of the Nationwide Portrait Gallery later this 12 months following refurbishment, the brand was knowledgeable by Sir George Scharf’s 1893 sketch which was found within the archive.
The customized brand, which was hand drawn by Horridge, options the gallery’s intertwined initials NPG.
These initials may also be seen across the gallery within the metalwork of the balustrades, carved into the furnishings and included into the mosaics for the reason that gallery first opened.
Alongside the brand, a up to date typeface known as NPG Serif was created by kind foundry Monotype.
Working with designers Edit Model Studio and model strategists Boardroom Consulting, the Nationwide Portrait Gallery developed the model technique and visible identification to create a ‘new face’ for the establishment, forward of the Jamie Fobert Architects-designed reopening in June 2023.
The model’s new remedy contains a contemporary and vibrant coloration palette impressed by the paint and supplies of the constructing and archive.
Karen Hughes, artistic director of Edit Model Studio, defined the requirement to “create a model for far more than a gallery”.
“We’re branding a retailer, a brand new espresso store, a superb eating restaurant, a studying heart, household actions and even an evening out,” she added.
The gallery has been closed since 2020 for the most important redevelopment of the positioning for the reason that constructing opened in 1896.
Together with historic specialists Purcell, architect Jamie Fobert is overseeing a big renovation designed to boost the gallery’s visibility and accessibility.
The branding was rolled out throughout the gallery’s web site and digital channels on Wednesday 25 January, when additionally they introduced the year-end exhibition programme, together with new works by David Hockney, work by main black artists and never-before-seen portraits of The The Beatles. taken by Paul McCartney.
Illustrator Horridge is finest identified for his logos and designs, together with the long-lasting three-lion defend for the England soccer crew, an replace of the royal coat of arms of King Charles III, in addition to the logos for London’s Claridge’s Resort and the Krug champagne model.
Different latest model redesigns embrace Audi’s flat brand, King Charles III’s royal monogram and Peter Saville’s replace to Ferragamo’s trend model identification.