British heritage model Burberry has unveiled a emblem that makes use of an equestrian knight motif that was created for the model over 100 years in the past, together with a serif typeface.
Pictures of the brand new logo-adorned marketing campaign, which was posted on Instagram earlier this week, heralded the redesign because the “first artistic expression” beneath new artistic director Daniel Lee.
The marketing campaign photographs adopted the model’s elimination of its profile of former photographs and content material led by Lee’s predecessor, Italian designer Riccardo Tisci.
The rebrand features a 122-year-old motif referred to as the Equestrian Knight Design, which was the successful entry in a public competitors to design a brand new emblem for the heritage model in 1901.
The Equestrian Knight design is a motif that has been used all through Burberry’s historical past and takes form as a knight on horseback carrying a banner emblazoned with the phrase ‘Prorsum’ – a Latin phrase that interprets to strikers.
In an announcement, Burberry defined that the brand new emblem was knowledgeable by its historical past.
“The brand new Burberry emblem is impressed by the archives,” the model stated in a press launch.
“The unique design of the Equestrian Knight was the successful entry of a public competitors to design a brand new emblem, circa 1901. The design options the Latin phrase ‘Prorsum’ which means ‘Ahead.’
Alongside the equestrian iconography, a brand new typeface was unveiled that reverted to a serif font and references the luxurious model’s older wordmarks previous to Tisci’s 2018 graphic id rebrand.
The 2018 rebrand noticed British graphic designer Peter Saville develop a sans-serif typeface to exchange an Equestrian Knight emblem that had recognized the model since 1999. Saville additionally developed a monogram composed of interlocking TBs and tessellating.
British designer Lee was introduced as Burberry’s artistic director in October 2022, simply days after Tisci offered his newest assortment for the model. Lee beforehand headed Bottega Veneta and was liable for reviving the heritage Italian model.
Lee is scheduled to current his first assortment at Burberry on February 20 throughout London Trend Week.
In different latest style branding information, Italian style home Ferragamo unveiled a brand new emblem in September 2022, which was designed by Saville. The brand new id has remodeled its handwritten emblem right into a customized serif typeface stated to reference stone inscriptions.
Picture by Tyrone Lebon.
