Cunard has opened a brand new archive exhibition on the College of Liverpool’s Victoria Gallery and Museum welcoming journey brokers to see the model’s legacy come to life, in keeping with a press release.
Emma Rogan, Senior Supervisor of Commerce Advertising and Gross sales Operations at Cunard, mentioned: “We have been thrilled to ask a few of our journey agent companions for an unique behind-the-scenes preview that showcased a number of Queen Anne’s fascinating design issues. . It was a very empowering expertise that actually dropped at life how our distinctive heritage is influencing our future, and the suggestions we have obtained from brokers has been completely great.
“Cunard’s dedication to distinctive service, model and class stays as robust right this moment because it did 100 years in the past and we look ahead to welcoming extra brokers on our familiarization excursions this yr, the place they will expertise our White Star Service and unmatched leisure from first hand. .”
Cunard unveiled the exhibition preview on March 23, 2023, the place designers at David Collins Studio revealed the design inspiration behind Queen Anne and helped brokers perceive extra about Queen Anne’s design journey.
Titled Journey in Model – Iconic Cunard Promoting within the 1920s and 1930s, the exhibit gives perception into the cruise line’s maritime legacy. It’s at the moment on public show in Gallery 5 inside VG&M till December, with 14 classic posters and related publicity supplies, together with brochures and menu playing cards.
Additionally on show are some timeless items that impressed the design of the general public areas aboard the Queen Anne.
Jane Chadwick, a Go Cruise franchisee, mentioned: “I completely loved the occasion, it was the perfect I have been to for a very long time as a result of as brokers we felt included and made to really feel actually vital. Cunard isn’t afraid to embrace its heritage and I really feel this exhibition actually romanticizes the golden age of luxurious journey.
“Listening to the assorted audio system and understanding Queen Anne’s journey was completely fascinating. The eye to element was exceptional and as people who find themselves passionate in regards to the trade, occasions like this make you recognize a model and its providing much more. Seeing the tales of yesteryear included for a contemporary viewers made for a very fascinating present.”
