Posted on Might 26, 2023 at eight:58 pm ET
Up to date Might 26, 2023 at 9:18 pm ET
An individual outlets for produce on the Granville Island Market in Vancouver, Wednesday, July 20, 2022. THE CANADIAN PRESS/Darryl Dyck
A brand new survey by Analysis Co. discovered that Canadian youth ages 18 to 34 usually tend to be prepared to pay extra for meals that’s natural or freed from genetically modified organisms (GMOs).
Of the 1,000 individuals concerned within the survey, 41 p.c stated they’d not pay a better worth for natural meals. The proportion rises to 57% amongst individuals 55 and older, however drops to 41% amongst individuals 35-54. Solely a couple of quarter (23%) of the youngest Canadians ages 18 to 34 stated they’d not pay extra for natural meals, based on the survey.
The survey discovered related outcomes concerning non-GMO meals, with 31 p.c of individuals expressing their unwillingness to pay a premium for non-GMO meals. The proportion is increased (38%) amongst these aged 55 and over and related (31%) amongst these aged 35 to 54 and decrease (22%) amongst these aged 18 to 34.
Greater than a 3rd of Canadians wouldn’t be prepared to pay extra for meals from an organization that assured decreased greenhouse gasoline emissions, based on Analysis Co. Equally, slightly below half of individuals over 55 years (45 p.c) stated they’d not contemplate paying a premium in comparison with these 35 to 54 (38 p.c) and 18 to 34 (23 p.c).
“Greater than two in 5 residents of Saskatchewan and Manitoba (42 p.c), Atlantic Canada (41 p.c) and Alberta (41 p.c) wouldn’t be influenced by meals producers who assure greenhouse gasoline emissions decrease than its rivals. Analysis Co. President Mario Canseco stated in a press launch printed Might 17. “Proportions are lowest in British Columbia (37 p.c), Ontario (35 p.c) and Quebec (28 p.c).
When requested about local weather change, 79 p.c of Canadians agreed that it threatens the world’s meals provide, 76 p.c of individuals stated they really feel local weather change is a risk to meals provides meals from Canada and 73 p.c stated the identical about their province.
The survey additionally discovered that 33 p.c of Canadians ceaselessly verify the labels of the meals they purchase to verify the nation or province of origin. About 24 p.c verify labels to see if merchandise are natural, whereas 23 p.c verify to see if they’re non-GMO.
Analysis Co. says 61 p.c of Canadians consider the agriculture sector is “positively” or “most likely” taking steps to scale back its environmental affect, 60 p.c say the forestry sector is doing the identical, whereas the notion is decrease for the pure sector. gasoline (47 p.c) and mining (42 p.c) industries.
Methodology:
The outcomes are based mostly on a web based research carried out Might Four-6, 2023 amongst 1,000 adults in Canada. Information had been statistically weighted based on Canadian census figures by age, gender, and area. The margin of error, which measures the variability of the pattern, is +/- three.1 share factors, nineteen occasions out of twenty.
Reporting for this story was paid for via the Meta-funded Afghan Journalists-in-Residence Undertaking.
