Right here's a method to take a look at it: About 330 million People, whether or not or not they’ve, ignored the televised NASCAR races final season. Weekly, no much less!
And one other approach to take a look at it: almost three million, on common, tuned in every week to observe the motion from Daytona, Darlington and all factors past.
Newly launched figures present a 1% enhance in common viewers over final 12 months, which is best than the choice, however you may nonetheless be questioning…
If 99% of individuals don't watch, why is NASCAR nonetheless capable of land a multi-billion greenback media deal from the networks?
READING THE GREAT AMERICAN: Have a good time the long-lasting historical past of the Daytona 500 with a brand new ebook; foreword by Richard Petty
Why NASCAR Can Nonetheless Get Wealthy From Fox and NBC (And Beginning Subsequent Yr, TNT)
As a result of dwell sports activities are nonetheless the king of advert gross sales, and advert gross sales are the gush from which the flood. Your favourite sitcom or drama on community tv may get extra eyeballs, however advert executives and company entrepreneurs find out about your nasty little behavior of fast-forwarding by way of advertisements.
You possibly can't do this throughout the Auto Dealer EchoPark Automotive 400, proper? And sure, that’s the actual identify of an actual automobile race.
Comparatively talking, NASCAR's common of two.9 million viewers every week is about the identical because the PGA Tour's Sunday fare and almost twice the NBA's common, though the NBA airs extra video games and extra typically, leading to extra small.
Leigh Diffey's storytelling capacity within the late phases of racing is unmatched. Earlier than that, he arrange the Kyle Busch story. Leigh is one of the best within the enterprise
pic.twitter.com/dTD4s6BAoE— Alex (@newgayden) August 25, 2024
NASCAR, others, overtaken by NFL viewership
How in regards to the NFL?
Let's give the others an opportunity to show their heads earlier than we reveal this.
That's about 18 million units of eyeballs per transmission. You possibly can mix all of the others (together with MLB, NHL, and even the occasional ESPN nationals) and nonetheless not attain that quantity.
As traditional, the Daytona 500 was probably the most watched race with 6 million viewers. It most likely would have been greater if it hadn't been postponed from Sunday to Monday attributable to rain. I believe so. Monday provided no viable sporting various to NASCAR, so who is aware of if that helped or damage?
The bottom, amazingly, was a playoff run – the spherical of 16 opener at Kansas. Why? Soccer season, bear in mind?
How A lot Is the NASCAR Community Deal Price?
Final 12 months introduced the ultimate season of the present seven-year community take care of Fox, NBC and their cable associates (FS1 and USA). A brand new seven-year deal begins in 2025 with Fox, NBC, Amazon Prime and TNT.
NASCAR doesn’t disclose rights charges, however business insiders put the whole seven-year deal at $7.7 billion, or a mean of $1.1 billion a 12 months.
This text initially appeared on The Daytona Seaside Information-Journal: NASCAR on TV: Thousands and thousands tuned in, tens of millions didn't, then the NFL started