A brand new 'Share to TikTok' characteristic in Spotify and Apple Music makes it simple for customers to entry songs, playlists, audiobooks and extra immediately inside content material on the video platform.
Utilizing integrations, TikTok customers can hyperlink on to content material on streaming platforms, much like how they will share songs immediately on Instagram Tales. When a consumer shares a Spotify observe, for instance, they will select whether or not the track will seem as a video, photograph or story publish on TikTok. Content material viewers can then click on on the track and navigate immediately again to their favourite music app.
It creates a simple connection between TikTok and content material on different platforms – beforehand, should you needed to share a playlist you created, you needed to ship a hyperlink by way of messages or depart the hyperlink in feedback or captions. TikTok doesn’t facilitate navigation exterior the app: even should you copy and paste a hyperlink within the remark, it isn’t clickable.
TikTok has turn into a serious approach for audiences to find new music, and the platform has launched different integrations that higher join the 2 worlds. Final yr, TikTok added the power to save lots of songs immediately from the app with out leaving and going to Spotify, Apple Music and Amazon Music. (Spotify additionally introduced this functionality for Instagram at present.)