The multi-year settlement names ALWAYS® mark Official salsa of the LA Galaxy and official companion of Dignity Well being Sports activities Park
LOS ANGELES, June 5, 2024–(BUSINESS WIRE)–5-time MLS Cup Champions LA Galaxy and their residence stadium Dignity Well being Sports activities Park are proud to announce a brand new partnership with producer HERDEZ® model, the #1 promoting salsa model in Mexico and a pacesetter in genuine Mexican salsa in properties throughout america. The partnership, brokered by AEG World Partnerships, will deliver the colourful flavors of Mexico to Southern California soccer followers because the producer of HERDEZ.® the model turns into the official salsa of the LA Galaxy and MegaMex Meals turns into an official companion of Dignity Well being Sports activities Park (DHSP). This collaboration is the primary of its variety for the producer HERDEZ® model and marks the corporate's inaugural partnership with an MLS group.
Beginning this season, Galaxy followers can anticipate thrilling moments performed on the sphere accompanied by the colourful aromas of HERDEZ® model signature salsa. The brand new partnership will see HERDEZ® model seamlessly built-in into the material of DHSP, including to the venue's culinary choices and the general recreation day expertise for followers. Because the official companion of the membership and its residence stadium, the producer HERDEZ® model will make its premium salsa out there in any respect DHSP concessions the place salsa is offered, permitting Galaxy followers to savor the daring and genuine tastes of Mexico whereas having fun with the gorgeous recreation.
“We’re excited to companion with the five-time MSL Cup champions LA Galaxy and Dignity Well being Sports activities Park,” stated Ryan Michaelis, President and CEO of MegaMex Meals, residence of HERDEZ.® Salsa. “We all know how passionate LA Galaxy followers are and we look ahead to bringing HERDEZ to them® genuine Mexican salsa merchandise at each residence recreation. the HERDEZ® the model and the LA Galaxy are merely an unbeatable mixture.”
“We’re enthusiastic about this new partnership between MegaMex Meals and the LA Galaxy,” stated Tom Braun, LA Galaxy's President of Enterprise Operations and Chief Operations Officer. “We look ahead to working with the corporate and are excited that the HERDEZ® model might be LA Galaxy's new official salsa companion. We welcome them to the group.”
As a part of the collaboration, HERDEZ might be distinguished® branding in DHSP on Galaxy recreation days, together with static and digital signage at floor stage throughout designated matches, in addition to digital signage on the venue's Legends Plaza media panel. Customized LED ribbon signage and digital scoreboard publicity throughout all MLS common season residence video games can even guarantee HERDEZ® the model has a big and visual presence throughout among the greatest moments of each Galaxy match.
“Our partnership with the producer HERDEZ® model is all about enhancing the general fan expertise at Dignity Well being Sports activities Park. Past the objectives and pleasure on the sphere, we needed to introduce a scrumptious new eating choice that we all know our followers will get pleasure from,” stated Dignity Well being Sports activities Park Common Supervisor Katie Pandolfo. “HERDEZ® Genuine Mexican Salsa brings a singular and flavorful new dimension to our concessions and provides to the sport day expertise at Dignity Well being Sports activities Park.”
the HERDEZ® The model group may have the chance to have interaction Galaxy followers by way of a personalized activation area throughout 4 MLS common season matches at DHSP, a spotlight of the deal. The venue will present followers with leisure and a further alternative to expertise HERDEZ® model in individual. The creator of HERDEZ® The model can even turn into a supporting companion of a particular sequence of LA Galaxy content material that might be distributed throughout the group's digital and social platforms throughout Hispanic Heritage Month, fostering a deeper reference to the Galaxy's passionate fan base. All through the settlement, the companions will proceed to collaborate on a wide range of content material on social media and digital media platforms for the advantage of salsa followers and fanatics throughout the area.
“We’re happy to welcome the producer HERDEZ® model of our LA Galaxy and Dignity Well being Sports activities Park household of companions,” stated Josh Veilleux, Senior Vice President, AEG World Partnerships. “This partnership not solely provides a brand new and dynamic taste to lots of the menu objects out there on the many Dignity Well being Sports activities Parks. concession stands, however it additionally brings the genuine flavors of Mexico to our followers. It's an ideal addition that's positive to boost the general recreation day expertise for everybody.”
To be taught extra about HERDEZ® salsa and guacamole merchandise, go to HerdezTraditions.com and observe the model on Fb, Instagram or TikTok.
ABOUT HERDEZ® MARK
the HERDEZ® the model permits shoppers to expertise the true taste and tradition of Mexico at residence with genuine salsa and cooking sauce. the HERDEZ® the model is the #1 promoting salsa in Mexico and the main model of genuine Mexican salsa in US properties. Greatest identified for merchandise like HERDEZ® Salsa Verde, Salsa Casera and Authentic Guacamole Salsa, HERDEZ® the model stands for authenticity in taste and high quality you’ll be able to belief. Modern experiences with genuine flavors are on the forefront of their success. the HERDEZ® model is a part of MegaMex Meals, a three way partnership based by Herdez del Fuerte and Hormel Meals Company (NYSE: HRL) and one of many quickest rising Mexican meals firms within the US, targeted on reimagining the Mexican taste. For extra info and recipe concepts, go to www.salsas.com/herdez and observe Herdez® model on Fb, Instagram and Pinterest.
ABOUT AEG
Headquartered in Los Angeles, California, AEG is the world's main reside sports activities and leisure firm. The corporate operates within the following enterprise segments: Services, which by way of its affiliation with ASM World, owns, manages or consults with greater than 350 arenas, stadiums, conference facilities and preeminent efficiency venues worldwide; Music by AEG Presents, which is devoted to all elements of up to date reside music performances, together with the manufacturing and promotion of world and regional live performance excursions, music and particular occasions, and world-renowned festivals such because the Coachella Valley Music and Arts Competition ; Actual Property, which develops world-class venues in addition to main sports activities and leisure districts similar to Crypto.com Area and LA LIVE, Mercedes Platz in Berlin and The O2 in London; Sports activities, because the world's largest operator of high-profile sporting occasions and sports activities franchises, together with LA Kings, LA Galaxy and Eisbären Berlin; and AEG World Partnerships, which oversees worldwide gross sales and repair for sponsorships, together with naming rights, premium seating and different strategic partnerships. By its worldwide community of venues, its portfolio of sturdy sports activities and music manufacturers and its built-in leisure districts, AEG entertains greater than 160 million company yearly. Extra details about AEG might be discovered at www.aegworldwide.com.
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Contacts
Media contacts:
HERDEZ model
Media relations
media@hormel.com
AEG World Partnerships
Shannon Donnelly
shannon.donnelly@beckmedia.com
Dignity Well being Sports activities Park and LA Galaxy
Kevin Acevedo
kacevedo@lagalaxy.com