Virgin’s two iconic lodge manufacturers, Virgin Lodges and Virgin Restricted Version, will come collectively below a single dad or mum model to concentrate on progress and drive optimistic change and differentiation inside the luxurious hospitality trade.
LONDON, January 19, 2023 /PRNewswire/ — Virgin Lodges, the posh life-style lodge model of the Virgin Group and Virgin Restricted Version, the personal world assortment of distinctive retreats, accommodations and unique islands owned by Sir Richard Branson has immediately introduced that they are going to unite below the brand new dad or mum model referred to as Virgin Lodges Assortment.
james birmingham
jon brown
The 2 world-class, award-winning luxurious lodge manufacturers which are a part of the Virgin Group have a number of the most unbelievable and distinctive properties inside the trade and this unit will see the 2 manufacturers come collectively to additional change the posh lodge enterprise endlessly. . Virgin Residences can even be part of them below the Virgin Lodges Assortment model and collectively they’ve a major progress technique so as to add extra metropolis places, resorts and residences.
james birminghampresent CEO of Virgin Lodges will take over as CEO of the brand new Virgin Lodges Assortment model on April 1 as a veteran jon brown, CEO of Virgin Restricted Version steps down at finish of March; having spent over 24 years main Virgin Restricted Version into the extremely profitable ultra-luxury model it’s immediately.
James joined Virgin Lodges in 2021 with a powerful 37 years within the trade and over 20 years at Montage Worldwide constructing its luxurious and luxurious life-style manufacturers, earlier than assuming the function of CEO of Virgin Lodges and efficiently delivering a worldwide progress technique and a number of awards. -Successful buyer experiences. He’ll now be liable for driving this throughout all Virgin Lodges Assortment manufacturers.
Sir Richard Branson, Founding father of Virgin Group, commented: “I’m delighted to unite Virgin Restricted Version and Virgin Lodges below the Virgin Lodges Assortment model. Two unbelievable groups who share a deep ardour for creating distinctive and unequalled buyer experiences whereas positively impacting folks and planet James is a visionary chief and below his management I’m assured we’ll create an progressive firm.
“I would prefer to thank jon brown, who has devoted an unbelievable 24 years to Virgin Restricted Version. Jon had the imaginative and prescient and drive to show our goals into actuality, and he actually put his coronary heart and soul into making Virgin Restricted Version the superb firm it’s immediately.”
“I’ve some enormous footwear to fill Jon’s departure and may solely promise to safe his legacy and provides Virgin Restricted Version the identical love and devotion he has, with the added alternative to drive additional progress, collaboration and innovation by bringing our great manufacturers collectively. and guarantee they’re in the most effective place to compete within the luxurious and ultra-luxury life-style markets,” stated james birminghamCEO of the just lately launched Virgin Lodges Assortment.
“As if the launch of the Virgin Lodges Assortment wasn’t sufficient, we now have an extremely thrilling yr forward for the brand new assortment with the opening of Virgin Lodges in NYadopted by Glasgow after which the much-anticipated launch of the attractive Virgin Restricted Version Resort Son Bunyola in Mallorca, a UNESCO World Heritage Web site. Thereafter, the launch of Virgin Residences Miami, in addition to Virgin Lodges Denver, each in 2025. And we actually will not cease there…
“I wish to take this chance to say an enormous thanks, in fact, to our folks, to all of our previous, current and future visitors, together with our loyal enterprise companions all over the world, who’ve helped make our manufacturers profitable. they’re immediately. I’m wanting ahead to persevering with this journey even additional, creating joint alternatives as we proudly unite these unbelievable manufacturers.”
Shaped to shake up the hospitality trade, Virgin Lodges have made their mark in key places in main cities throughout the US and UK, combining honest service with a personalised lodge expertise. The model has a major world progress technique that features vacationer locations and residences, having seen the opening of six metropolis accommodations and two extra opening in 2023.
Famend for its world-class requirements of luxurious, one-of-a-kind experiences and that includes two of the world’s most unique personal islands, Virgin Restricted Version shares the identical simple ardour for championing the client expertise that Virgin Group has revolutionized the trade for over 50 years. years. years. Virgin Lodges Assortment will concentrate on accelerating the expansion of each manufacturers to ship a really differentiated buyer expertise, whereas persevering with to make a major contribution to the communities and locations wherein their manufacturers function.
For extra info on the Virgin Lodges Assortment, go to www.virginhotelscollection.com
For extra info on Virgin Lodges go to www.virginhotels.com
For extra info on Virgin’s restricted version go to www.virginedicionlimitada.com
About Virgin Lodges
Virgin Lodges is a luxurious life-style hospitality model that mixes honest service and a personalised lodge expertise impressed by innovation and sensible disruption that Sir by richard branson Virgin Group world has been a pioneer for greater than 50 years. Every property mixes a ardour for food and drinks with music, design and tradition, merging with the native panorama and offering a vibrant and inclusive surroundings for vacationers and locals alike. The present portfolio contains 5 accommodations: Virgin Lodges Chicago, Virgin Lodges Dallas, Virgin Lodges Nashville, Virgin Lodges New Orleans, Virgin Lodges Las Vegas and the just lately launched Virgin Lodges Edinburgh. Places in Glasgow Y NY are scheduled to debut in 2023, adopted by miami Y denver in 2025, in addition to the launch of Virgin Residences. As well as, Virgin Lodges continues to discover accommodations, conversions and greenfield developments in Boston, The Angels, Austin, Philadelphia, Seattle, Londonand extra.
About Virgin Restricted Version
Virgin Restricted Version is an award-winning assortment of distinctive retreats, chosen for his or her lovely places and sumptuous environment; every gives a way of enjoyable, fashion, luxurious and distinctive private service. The group contains Necker Island and Moskito Island within the from the Caribbean British Virgin IslandsUlusaba Personal Sport Reserve in South AfricaKasbah Tamadot in MoroccoThe Lodge in Verbier, Mahali Mzuri, a tented safari camp lodge KenyaMont Rochelle Resort and Mountain Winery in South Africa, and the Finca Son Bunyola in Majorca. please go to www.virginedicionlimitada.com for extra particulars.
SOURCE Virgin Lodges
