Chipotle at the moment introduced the launch of “Freepotle,” a brand new characteristic inside its Rewards program that permits members to earn free meals all yr lengthy. The corporate mentioned there can be as much as 10 “free meals deliveries” in 2023, together with from January 9-15 for current members who mechanically join Freepotle.
Non-members have the chance to enroll in the event that they be a part of the loyalty program by March 6 and can get a free facet or guacamole dip inside their account as an incentive. In an announcement, CMO Chris Brandt mentioned the promotion affords an alternative choice to subscription applications that varied restaurant manufacturers have launched.
“In an surroundings rife with costly subscription applications, we’re introducing a go to our actual meals that’s free to hitch and can present extra worth to our neighborhood than ever earlier than,” he mentioned. “‘Freepotle’ makes Chipotle Rewards vital program for all Chipotle followers in 2023.”
Chipotle is selling the brand new characteristic by providing the prospect to win free meals for a yr. Based on a press launch, a complete of three,100 Rewards members will obtain free meals for a yr in recognition of the chain’s greater than three,100 areas. From January 9-15, members who make a minimal buy of $5 in retailer or on-line will mechanically be entered to win. Chipotle can even host a “Freepotle” prize wheel on TikTok Reside and Instagram Reside at midday January 9-13. Free Chipotle for a yr winners can be chosen at random by viewing or commenting.
Chipotle Rewards has greater than 30 million members, one of many largest membership applications within the business. Freepotle is considered one of a number of options the chain has added to this system to draw members. The corporate has offered early entry to product launches via the app, for instance, whereas additionally providing digital-only merchandise. Final yr, Chipotle added a gamified “Extras” characteristic.
Incentivizing extra members to hitch is smart for the chain, as executives have repeatedly famous that loyalty solicitations generate greater checks extra ceaselessly. This system additionally mines shopper knowledge to higher perceive their preferences and goal messages accordingly. Due to these advantages, loyalty applications have develop into a better precedence for manufacturers of all sizes.
Contact Alicia Kelso at [email protected]