Shards of damaged crystal fill a show window that runs the size of this Manhattan boutique, accomplished by Los Angeles-based architect Dan Brunn for streetwear model Street to Awe.
The shop on Mercer Road in SoHo is each the third location for Street to Awe, also referred to as RtA, and the third designed by Dan Brunn Structure.
After outposts in West Hollywood and Las Vegas, the brand new 2,152-square-foot (200-square-meter) area occupies the bottom flooring of a historic constructing.
“Honoring the extra industrial nature of its environment, RtA Soho takes a streamlined and modern method, with a uncooked edge that stands in direct opposition to the extra playful and ostentatious model of the Vegas venue and the serene nature of its West Coast counterpart,” a stated Brunn’s studio.
The open flooring plan is split alongside the middle by a line of mirrored chrome show instances.
Created in collaboration with crystal model Baccarat, the show accommodates 2,000 kilos (907 kilograms) of damaged crystal that will in any other case have been thrown away.
Every case has a beveled tip to create a faceted floor, whereas a purple glow surrounds the bottom of the construction.
The crystal items are additionally backlit, “casting beams of sunshine all through the shop like a reverse disco ball,” in accordance with the model.
Menswear and womenswear are displayed on both facet of this central axis, hung from floating blackened metal horizontal beams that assist divide the area.
Brunn stored the unique wooden flooring, however painted it in a gradient that blends from white to black behind the shop.
On the again is an all-red space that gives entry to the becoming rooms.
A velvet-covered seating module runs by means of the center of this area, flanked by repeating arches that line the facet partitions and are outlined by neon lights.
Neon strips additionally run horizontally throughout the ceiling, whereas an LED show on the again wall performs RtA’s merchandising movies and style exhibits.
Inside the cupboards, “valleys” within the current brick wall “have been sporadically crammed with gold leaf paint, utilizing the Japanese kintsugi technique of embracing magnificence in imperfection,” the studio stated.
Brunn’s first RtA retailer opened on Melrose Avenue in 2017, adopted by his boutique on the Wynn Resort in Las Vegas in 2019.
The architect additionally renovated a home designed by Frank Gehry for an illustrator and designed a protracted, slender home that straddles a creek for him.
Pictures is by Brandon Shigeta.