MADRID, January 9, 2023 /PRNewswire/ — The tennis participant Rafael Nadal and Gabriel Escarrer, CEO of Meliá Motels Worldwide, at present offered the ZEL resort model at Madrid. ZEL is a brand new model of city leisure and resort resorts that may begin working in Spainafter which in key locations in Europethe center East, Asia and America
Gabriel Escarrer, CEO of Meliá Motels Worldwide and Rafael Nadal in the course of the presentation of ZEL in Madrid (PRNewsfoto/Meliá Motels Worldwide)
The three way partnership between these two world manufacturers from Mallorca goals to realize regular worldwide development and capitalize on their distinctive Mediterranean character. The model may even have totally different strategic companions in its worldwide development in areas resembling catering, ornament, well-being and know-how.
For Gabriel Escarrer, “The results of combining the inspiring management of Rafael Nadal and Meliá’s worldwide expertise of greater than 65 years within the creation of luxurious resorts and in resort administration, is the distinctive model that we’re presenting at present, which is able to delight vacationers and shock the brand new generations. An modern resort model, filled with power, with a brand new interpretation of well-being and a sustainable enterprise mannequin. We’re completely satisfied to lastly have the ability to announce our collaboration on this challenge with an icon, each personally and sportingly, resembling Rafa”.
To Rafael Nadal“Asa Spanish, Mallorcan and world traveler, youhe launch of our resort model is a challenge that I’ve had in thoughts for a very long time. FOLLOW UP it’s synonymous with feeling good always, having fun with life and the way we stay it all through the Mediterranean. I used to be very attracted from the start by this new idea that we’ve been engaged on with Meliá. I am positive that FOLLOW UP will probably be an ideal success and it’ll obtain appreciable development and will probably be loved by all these vacationers who keep within the resorts, which in the long run is the rationale why we’re creating it”.
The expansion plan foresees the addition of greater than 20 resorts in 5 years, specializing in locations that entice fine quality leisure vacationers, and on “bleisure” resorts in the important thing areas during which Meliá Motels Worldwide operates EuropeAmerica, the center East Y Asia. In a primary stage, the model intends to develop in locations on the Mediterranean coast and in capitals resembling Madrid, Paris Y Londonhowever the first ZEL resort will open in Mallorca in 2023.
ZEL: a celebration of the Mediterranean life-style.
The challenge is predicated on the positioning of each manufacturers as ambassadors of Mediterranean values and life-style: ardour for the outside, scrumptious delicacies, dedication to structure and design to supply spacious and vivid areas, with connection as a precedence with nature, the sky and the ocean. Friends of the ZEL resort will have the ability to deal with physique and soul by way of wellness experiences that they will arrange to their liking, with each private and group actions of bodily train and health.
ZEL presents an inspiring new home-away-from-home expertise that evokes the Mediterranean life-style, with a courtyard on the coronary heart of the resort performing as a spotlight for circulate and connection. The patio is an architectural aspect that stands out all through the Mediterranean, and can give approach to different areas resembling terraces, rooftops or seashore golf equipment that would be the assembly locations for all times within the open air, and the place company will have the ability to admire panoramic views of spectacular magnificence. . . All this mixed with an natural setting and casual design, native delicacies, pure well-being and surprising and vibrant shared experiences. ZEL company may even have entry to a digital neighborhood the place they will share their experiences and proceed having fun with the life-style after their keep.
Considered one of its many highlights would be the promotion of social encounters, interactions and experiences by way of a sequence of “pop-up corners” devoted to crafts, magnificence or the tasting of merchandise with related manufacturers.
About Meliá Motels Worldwide
Based in 1956 in Majorca (Spain), Meliá Motels Worldwide has a portfolio of greater than 400 resorts (portfolio and pipeline), unfold over greater than 40 international locations, and 10 manufacturers: Gran Meliá Motels & Resorts, ME by Meliá, The Meliá Assortment, Paradisus by Meliá, Meliá Motels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá and Affiliated by Meliá. The Group is likely one of the world’s main resort resort firms, leveraging its expertise to consolidate the rising leisure-inspired section of the city market. Its dedication to accountable tourism has led the Group to develop into probably the most sustainable resort firm in Spain Y Europe, in accordance with the newest S&P World Company Sustainability Evaluation (Silver Class 2022). Meliá Motels Worldwide can also be included within the IBEX 35 of the Spanish inventory market. For extra info go to www.meliahotelsinternational.com
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SOURCE Meliá Motels Worldwide