GET PREPARED: Puma kicks off 2023 by partnering with Paris-based label Koché for the launch of a performance-oriented ladies’s capsule assortment on Saturday.
Spanning ready-to-wear, trainers and equipment, the capsule goals to strike a stability between vogue and health by giving Puma’s athletic necessities a couture-inspired replace with lace motifs, laces and strategically positioned transparencies.
For designer Christelle Kocher, the collaboration was additionally a chance to discover one other aspect of her persona: her ardour for sports activities. She revealed that she performed staff sports activities from the age of eight and competed “fairly significantly” in handball till she was 18 years previous.
“Since then, hardly a day goes by that I do not do some type of bodily train,” he stated, naming operating, boxing and yoga as his foremost actions.
With efficiency and a said objective of “[supporting] ladies to reclaim their rightful place within the sporting house,” mixed sportswear staples like windbreakers, long-sleeved tops, and leggings with lace-up components, embossed lace-inspired patterns, or seams that define a corset-like construction.
Along with ready-to-wear and equipment corresponding to a roomy draped gymnasium bag and a operating fanny pack, the “PWR XX” and “Run XX Nitro” operating shoe fashions from the sports activities specialist have been given the sporty high fashion contact. of Koché.
This marks the second collaboration between the French model and Puma, following final 12 months’s reference to soccer membership AC Milan utilizing the membership’s unsold merchandise spliced with denim and a lace print.
Accessible from Saturday on the Puma and Koché e-commerce platforms, in addition to at choose Puma shops and retailers worldwide, the Puma x Koché capsule assortment will retail for between €40 for a cap, €165 for a sweatshirt with a hood and as much as 350 euros for the reflective windbreaker. . The 2 fashions of trainers will likely be priced at 150 and 170 euros.