Kenta Nagai designs the inside of the ASKWATCH retailer in Nakano
Resuming his collaboration with watch model ASKWATCH, designer Kenta Nagai takes on the watch’s inside design retailer primarily based in Nakano, Tokyo. Specializing in uncommon look from all over the world, the Japanese the shop is designed with a robust model picture and engages in an environmental connection by means of the in depth use of Stone materiality. Positioned in “Nakano Broadway”, a business unit with a excessive density of varied merchandise and small retailers, the principle showroom is distinguished from the remaining by an orange colour. glass the facade positioned between the widespread space and the inside of the shop.
all photographs by Kenta Hasegawa
orange coloured glass adorns the doorway to the shop
designer reconstructs the house making an allowance for the environmental components and the visible relationship with the consumer. The signature lighting scheme of the principle retailer eliminates the ceiling lighting and makes use of solely lighting fixtures creating an uncommon tone, emphasizing the products. In an effort to distinguish itself from the ability’s different shops, the watch retailer sports activities a coloured glass facade. Positioned between the widespread space and the inside space, the orange glass floor filters the inorganic mild of the shop reworking it into a sublime shade of amber that flows out and in of the showroom and attracts the eye of shoppers. Following the model idea, the inside of the shop is designed with excessive contrasts to create a way of the connection between time and house, whereas making the most of the traits of every organized ending materials, equivalent to stone, plastic and aluminum. .
Choosing a tough texture, the design applies stone to a few of the partitions visualizing the distinctive weight of the fabric and the buildup of time. The entrance wall of the lengthy slim cylindrical show case is mirrored to create depth within the restricted house of the shop, eliminating the sensation of oppression and the issue of coming into the shop when going through the counter. The watch retailer embodies the model’s identification whereas creating fascinating finishes and design options.
