03 Jan 2023by Charlotte Cullinan
Black Tomato factors to “storification”, “lisness” and daring household adventures as among the hottest journey developments for the approaching 12 months in its Journey Tendencies 2023 report.
charlotte culinan
content material author
charlotte culinan
content material author
Lake Como is featured within the new Black Tomato journey The Task: Europe, which is themed to James Bond (Credit score: Black Tomato / Aleks Marinkovic)
Fairly than concentrate on locations, the report highlights developments that the posh specialist believes will drive customers this 12 months. Black Tomato co-founder Tom Marchant defined: “For us, developments should not merely about figuring out the locations we are going to discover within the coming months, however the methods wherein we are going to take in and expertise them. It’s about ‘how’ fairly than ‘the place’”.
Excessive on Black Tomato’s checklist of developments to look at is “storification,” which focuses on journeys that span characters and narratives of imaginative worlds, starting from motion pictures to novels. Black Tomato has seen a 30% enhance in curiosity in its storytelling journeys, together with its Take Me on a Story itineraries for youthful households, the place the journeys are impressed by characters from youngsters’s tales.
In 2022 he launched The Grand Journey, impressed by the life and travels of Agatha Christie, and this 12 months he’ll debut The Task: Europe, which is a James Bond-themed European journey. “This can be a journey with all of the drama and intrigue of the world’s most enduring motion pictures, novels, myths and legends,” added Marchant.
Between 2019 and 2022 Black Tomato skilled a 94% enhance in inquiries for multi-centre journey, and within the Marchant report predicts: “Whereas touring in 2022 was marked by nostalgia and the acquainted, touring in 2023 will probably be bolder and extra brave, with shoppers eager to push the boundaries and lean into the spirit of curiosity, and the unknown elements. There’s a sturdy return to multi-centre journey, the place shoppers wish to expertise not one however a number of locations in a single journey (suppose: Egypt, Jordan and Turkey). This sort of ‘golden age tourism’ is impressed partially by the primitive spirit of touring and exploring, and is extra intrepid in nature.”
Prospects can discover Guatemala on a brand new household journey with Black Tomato in 2023
Marchant expects household adventures to get “a lot bolder” for households with youngsters and extra mature youngsters. In late 2021, Black Tomato launched its immersive academic subject journey service for households, and in 2023 it’ll supply a brand new tomb Raider-Helicopter-style archeology tour, the place households can embrace their interior Lara Croft whereas exploring Mayan ruins in Guatemala.
The report additionally highlights “a steep enhance” in small group journey between mates by 2023. Black Tomato noticed a 56% enhance in group journey gross sales in 2022 in comparison with 2021, which included a number of households touring collectively. The typical measurement of small teams additionally elevated in the identical interval, from 9 individuals to 14.
Black Tomato has additionally coined the time period “lisness” for 2023. Marchant defined: “In contrast to earlier than, including a day or two of rest to a enterprise journey is all about planning a leisure journey and creating time to work Wherever, each time We’re seeing consumer journey lengthen, in lots of circumstances to month-long corporations, with a 75/25 leisure/enterprise cut up.
“It truly is about taking the time to be on-site, the place the worth of a robust, secure Wi-Fi connection and the rise of versatile and distant working have paved the best way for a ‘new regular’ in trendy work. Infinitely remixable, that is the work/life stability that actually works for the traveler.”
Learn the complete report right here.
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