Serenella’s trendy silhouettes and on-trend types have drawn customers to her Boston retailer for greater than 4 a long time.
In 2017, the ladies’s trend model was launched to Palm Seashore prospects. Proprietor Leslee Shupe opened the model’s fourth retailer and first outdoors of Massachusetts at Royal Poinciana Plaza in November of that yr.
Final fall, he moved the seasonal enterprise to Through Bice, at 313 half of Price Ave.
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The brand new location is an ideal match for the model, Shupe mentioned.
“We opened final season at Through Bice, and we’re very blissful about that,” he mentioned. “It is a great new home. It is a phenomenal by way of, throughout from the Bice restaurant. Our roots are Italian and European. It is paying homage to Positano, Amalfi. It simply brings collectively the temper and vibe we launched for Serenella Through Bice.”
The unique Serenella opened in Boston in 1980 and has expanded to incorporate two shops on Nantucket along with a fourth location in Palm Seashore.
A multi-brand idea retailer targeted on womenswear, equipment and jewellery, Serenella options a mixture of collections from designers from around the globe, together with Bottega Veneta, Missoni and Victoria Beckham.
“Serenella could be very effectively curated trend from the very best designers and artisans around the globe,” mentioned Shupe, who purchased the corporate in 2003. “We search for trend, we search for sustainability and we search for women-owned companies as effectively. We’re in search of distinctive issues.” .
Shupe, who grew up within the trend business and first joined Serenella after faculty, works intently with main and up-and-coming designers and sometimes collaborates with them to create distinctive objects for his or her shops, she mentioned.
At its Palm Seashore location, which is open from October to Might, it shows items by Giambattista Valli, Thom Browne, God’s True Cashmere, Excessive Sport, Nazzy Beglari, and Wales Bonner.
New York-based Mahnaz Assortment is that this season’s resident jeweler, Shupe mentioned, whereas the shop additionally options items by jewellery designers Christina Alexiou, Marlo Laz, Kis Um and Beck Jewels.
Serenella has additionally partnered with the fantastic jewellery company MUSE, which focuses on representing impartial jewellery designers.
As well as, the shop has apothecary merchandise corresponding to fragrances and hair care manufacturers; and homewares like Murano glassware by Emporio Sirenuse, genuine hand-painted Sicilian ceramics by Rosy di Natale, and tablecloths, chargers, and napkins by Colombian designers Juan de Dios y Moye.
“We now have ready-to-wear, we’ve equipment, we’ve tableware, and we’ve home items,” Shupe mentioned. “We now have classes that embody every thing.”
Shupe mentioned it’s contemplating additional enlargement of Serenella, however has not dedicated to a brand new location.
For now, she and her Palm Seashore employees will proceed to journey between Florida and Massachusetts, relying on the season. Nantucket shops are open between Might and October.
“Serenella was my first job out of school,” Shupe mentioned. “I began part-time. I’ve left the shop 3 times and are available again as an proprietor. I am very fascinated with Serenella.”
Jodie Wagner is a journalist for the Palm Seashore Every day Information, a part of the USA TODAY Florida Community. You may attain her at jwagner@pbdailynews.com. Assist help our journalism. Subscribe right this moment.