LONDON — Simone Ashley, the British actress finest identified for her roles in “Bridgerton” and “Intercourse Training,” is the star of Johnnie Walker’s new Daring Steps marketing campaign.
He seems in a brief movie directed by filmmaker Kajal. Ashley and Anita Chhiba, founding father of the Weight loss plan Paratha expertise company, which promotes South Asian creatives, additionally collaborated on the movie.
Within the marketing campaign, Ashley sports activities quite a lot of seems, all created by South Asian designers.
“Simone may be very inspiring,” Chhiba informed WWD. “Working alongside somebody who’s such a key public determine in breaking down the cultural obstacles that many [South Asian people] face made it much more significant.”
The marketing campaign gives younger British South Asian creatives the chance to design a restricted version bottle for the whiskey model.
The winners will be part of Weight loss plan Paratha’s Household Tree Mentoring program, which guarantees to offer them with assist and steering of their careers.
Within the movie, Ashley wears seems from each rising and extra established designers, together with jewelery made by Basliq and London Faculty of Trend scholar Amaan Duffer.
Ashley additionally wore an identical lengthy gown and gloves by Khanums. The label was based by Rokeya Khanum, who’s of Bangladeshi descent and whose garments are made sustainably and ethically, Chhiba stated.
Ashley is a family identify within the UK, having appeared entrance row at Burberry’s Spring 2023 present in September.
He sat subsequent to Thai actor Vachirawit Chivaaree, identified professionally as Shiny. They chatted and posed for pictures collectively in entrance of the Asian press, who had been lastly capable of journey for trend weeks after restrictions had been steadily lifted world wide.