Pinterest is taking a singular method to Black Historical past Month, with a brand new Black Journey Hub initiative ‘Discover Your Routes’, which goals to focus on locations which have robust connections to black historical past, whereas additionally showcasing black-owned companies.
![Pinterest Black History Month 2023](https://news.google.com/imgproxy/YtBIRXcIaIf5KjyI3sGYHHfCjaettH0pBpyk1kD8z6g/g:ce/rs:fill:700:336:0/bG9jYWw6Ly8vZGl2ZWltYWdlL2JsYWNrX2hpc3RvcnlfbW9udGhfcGludGVyZXN0LnBuZw.png)
As Pinterest explains:
“Discover Your Routes” is impressed by The Negro Motorist Inexperienced Guide, often known as “The Inexperienced Guide”. The Inexperienced Guide was a information for black vacationers in the course of the Jim Crow period that supplied an inventory of accessible resorts, inns, taverns, eating places, gasoline stations, and different institutions all through the nation that catered to African-American clients.
The Black Journey Hub, which yow will discover right here, will current quite a lot of journey choices, together with their historical past, with creators from the US, Colombia, Jamaica, Brazil. and extra, all taking part within the presentation of their metropolis.
It may very well be a great way to supply training together with app inspiration, whereas additionally serving to folks join with and help featured communities.
Pinterest can even showcase Black-owned companies on Pinterest TV, whereas internally it is going to additionally host a company-wide occasion “to assist staff achieve perception into the historical past, current, and way forward for Black journey by the lens of Black Pinployees”.
As famous, it may very well be a great way to begin essential conversations and encourage new journeys, together with an added stage of cultural understanding and training, together with a leisure break.
It is an attention-grabbing tackle the vacation both method, and it will be value noting what kind of response the initiative will get, and whether or not it conjures up extra journey because of this.