In keeping with a January 15 submit by CoinGecko on X, slightly below half of the world’s world style manufacturers, together with Adidas, Nike, and Puma, have NFT collections.
This assertion comes on the similar time that the CEO of OpenSea, in an interview with Bloomberg, expressed the platform’s intention to develop essentially the most engaging use circumstances for non-fungible tokens (NFT) amid a decline in buying and selling volumes.
The examine states that 9 manufacturers have a single NFT assortment, whereas six have launched two NFT collections every. As for the timeline, most style manufacturers kicked off their inaugural NFT collections in 2021 or 2022. Nevertheless, exceptions to this development embrace Cartier, The North Face, and Ralph Lauren, which entered the NFT area in 2023 in center of the NFT bear market.
The thread claims that Adidas is the main NFT model within the conventional attire sector, with 12 NFT collections and a devoted inside web3 staff referred to as Three Stripes Studio. Adidas unveiled the inaugural NFT style assortment, “Into the Metaverse,” in late 2021.
One other key participant within the conventional area venturing into style NFTs is Nike, which has launched 9 NFT collections thus far. Nike attracted consideration in late 2021 with the acquisition of web3 studio RTFKT, identified for its avant-garde designs and NFTs that includes the Clone X profile picture.
Sportswear manufacturers are on the forefront of the standard attire business’s adoption of style NFTs, as evidenced by the truth that Puma secured a place within the high three style NFT rankings.