Lingerie model Enamor, well-known for its mixture of consolation and magnificence, is redefining bridal style via its #FabulousMyWay marketing campaign. This initiative encourages brides to form their distinctive style narratives, embracing individuality on their big day.
Shekhar Tewari, class and operations director at Modernik Way of life, the mum or dad firm of Enamor, emphasizes the marketing campaign as a dedication to boldly rejoice one’s essence.
Impressed by romantic locations all over the world, Enamor infuses this essence into every lingerie assortment. The Somerset Tune assortment captures the smooth, floral appeal of an English countryside marriage ceremony, whereas the Jordan assortment attracts inspiration from the traditional wonders of Jordan. This bridal line gives every little thing from trendy bras for giant events to stylish fundamentals, activewear and cozy loungewear.
Enamor acknowledges numerous physique varieties and preferences, providing choices like padded and underwire bras for a lifted silhouette and unpadded and wire-free kinds for added consolation. Increasing its attain globally, the model is leveraging digital platforms for seamless shopper interplay and is increasing into the US and Canada, with plans to proceed rising within the Center East and South Asia.