IMG, the official organizer and operator of NYFW: The Reveals, has launched its full slate of programming and occasions.
NYFW takes place February 9-14 and IMG will activate citywide with three primary areas: RXR Starrett-Lehigh Constructing, the official designer runway of NYFW: The Reveals, the consumer-focused NYFW Backstage at 21Greene and NYFW: The Excessive Line 9 Showrooms, all produced by Focus.
For the primary time, IMG will launch NYFW Backstage, a pop-up expertise that gives an inside take a look at the style present course of, from thought to runway. NYFW Backstage was designed in session with artistic director Ethan Tobman (an IMG consumer), identified for his work on Taylor Swift’s Eras Tour.
WME Trend Alliance three.1 designers Phillip Lim, Eckhaus Latta, Jason Wu and Sergio Hudson will seem throughout NYFW at NYFW Backstage, offering perception into their collections and inventive course of by way of ticketed occasions.
Since February 2020, IMG has supplied greater than $20 million in funding to American designers by way of initiatives together with the WME Trend Alliance and permitting manufacturers to organically combine into NYFW and offering funding to designers to assist offset prices. . Different initiatives embrace the NYFW Small Enterprise Grant in partnership with Empire State Growth, which awarded $500,000 to 10 impartial designers in 2022, and the Black in Trend Council Showrooms, which helped increase consciousness for designers Theophilio, Diotima and Home of Aama, amongst others.
NYFW Backstage will take guests by way of the method of hair styling, dressing, close-up pictures and the way it culminates on the runway. Aspiring fashions could have the chance to be scouted by IMG Fashions at Get Scouted Studio. TreSemmé Type Studios will as soon as once more be open to customers and can provide the choice to e-book appointments prematurely with bookings opening on February 5.
NYFW will characteristic a panel dialog on “Roadmap to Dimension Inclusion: The Subsequent 10 Years,” in addition to live-streamed trend reveals, merchandise that may be bought solely throughout NYFW, an embroidery station for purses customs and low from Bluestone Lane Cafe.
Kicking off with a launch occasion and preview, NYFW Backstage will open to the general public on February 9 and can stay open at some stage in NYFW.
For the primary time, WME Trend created a NYFW marketing campaign that showcases the cultural range of New York Metropolis and celebrates trend by way of the lens of photographer Sam Hellman. IMG Chloé Vero fashions Sara Arabzadeh, Shantae Leslie and Xue Huizi are proven sporting American designers with Stoj of The Wall Group doing make-up, Adam Markarian doing hair and Chino Castillo of Mastermind Studio doing styling.
IMG mannequin Xue Huizi sporting Jason Wu within the marketing campaign.
Sam Hellmann, courtesy of IMG
Black Magnificence Roster will host a dinner throughout NYFW to have fun a historic yr for magnificence fairness with laws in New York and New Jersey requiring coaching in textured hair and the inclusion of measures by SAG-AFTRA to make sure that numerous magnificence wants of expertise are formally acknowledged and happy in productions. . Black Magnificence Report will carry collectively magnificence executives, artists, policymakers, manufacturers and key stakeholders to have fun these wins and talk about the way forward for inclusion and equality in magnificence.
As an official associate of NYFW, On Location will provide customers premium entry to runway moments that solely happen at NYFW by way of NYFW: The Expertise. Tickets will be bought for choose reveals together with Altuzarra, Bach Mai, Badgley Mischka, Bibhu Mohapatra, Cucculelli Shaheen, Gigi Burris, Libertine, Non-public Coverage, Proenza Schouler, Sergio Hudson and The Blonds, amongst others. Info is on the market at onlocationexp.com/new-york-fashion-week-tickets.
NYFW: The Menu returns for a second season that includes 25 eating places from throughout New York Metropolis, together with Caviar Kaspia at The Mark, Jean’s, Bangkok Supper Membership and extra, all of which provide particular menu gadgets out there solely throughout NYFW . By eating at any of the collaborating eating places, clients have the prospect to win tickets to a September 2024 NYFW present and a VIP buying expertise. Extra data is on the market at NYFW.com/the menu.
Returning for its eighth season in collaboration with IMG is Black in Trend Council Discovery Showrooms introduced by Rakuten and that includes designers Amari Cater, Blackstock & Weber, BruceGlen, GVDS, Keeyahri, Nia Thomas, Omol, QOH Jewellery, Silver and Riley and V. Bellan . The BIFC Discovery Showrooms shall be open from February 9 to 13 at NYFW: The Showrooms at Excessive Line 9, providing a platform for rising Black designers to achieve main trend press, patrons and different trade stakeholders. Different designers internet hosting showrooms or presenting trend shows at Excessive Line 9 in the course of the week embrace Agbobly and Dotima.
NYFW is introduced in partnership with Rakuten and TreSemmé.
The expanded official scheduling schedule for NYFW: The Reveals February 2024 is now out there at NYFW.com/schedule, complementing the official NYFW schedule launched earlier this month by the Council of Trend Designers of America, in partnership with IMG.