Samsung launched its first online-to-offline (O2O) way of life retailer in India at Jio World Plaza, the newly opened ultra-luxury precinct for retail, leisure and eating in Mumbai, strengthening its dedication to India.
Samsung BKC, unfold throughout eight,000 sq ft, at Jio World Plaza, is strategically positioned on the central enterprise hub of Bandra Kurla Advanced in Mumbai and can showcase Samsung’s top-of-the-line premium merchandise via distinctive curated experiences and life situations actual. This new retailer showcases Samsung’s broadest premium portfolio, starting from smartphones to televisions, fridges, washing machines and different merchandise, leveraging the ability of Samsung’s synthetic intelligence ecosystem.
Aimed toward premium customers and know-how fans, Samsung BKC affords Samsung’s newest AI experiences, from ‘AI for Everybody’ for client electronics merchandise to ‘Galaxy AI’ for cellular units, all beneath one roof.
As the primary Samsung O2O retailer within the nation, Samsung BKC will reimagine the retail purchasing expertise and unlock new potentialities for our prospects by providing the most effective of the net and offline world. By means of this retail innovation, Samsung BKC retailer expands on-line comfort by providing the widest collection of merchandise with greater than 1,200 choices from a web based digital catalog whereas having fun with the help of retailer workers. Moreover, these merchandise will be delivered not solely in Mumbai however anyplace within the nation.
Moreover, Mumbai prospects even have the choice to buy on-line from Samsung.com/in and benefit from the shop’s proximity to choose up their merchandise at Samsung BKC inside two hours.
Because it opens to prospects, Samsung BKC will redefine the flagship expertise for purchasers with the newest Galaxy S24 collection. The shop will supply not solely particular version shade choices of the Galaxy S24, but in addition free first-generation AI-enabled customization of its newest Galaxy AI smartphone.
Shoppers will be capable to expertise and pre-book the newest Galaxy S24 collection at Samsung BKC, beginning January 23.
“As we speak’s prospects, particularly Era Z and millennials, are searching for premium merchandise and distinctive experiences. They need to work together with the model and its merchandise, contact, really feel and create. That is what Samsung BKC is all about. We have curated never-before-seen experiences throughout eight distinctive zones that embody all of our AI experiences to excite individuals throughout all segments. Right here, prospects will get a glimpse of our broad ecosystem of related units and cutting-edge know-how,” mentioned JB Park, President and CEO of Samsung Southwest Asia.
“Samsung BKC may even host Be taught @ Samsung workshops, uniting Samsung’s improvements with individuals’s passions,” he mentioned.
Samsung BKC is split into eight distinctive way of life zones that present prospects how Samsung merchandise, individually and as a part of Samsung’s ecosystem of a number of related units (SmartThings), can supply them comfort. These zones cater to completely different ardour factors, starting from video games and leisure to artwork and yoga, to cooking and laundry administration.
The eight way of life zones
pastime room – Prospects can get pleasure from an thrilling and immersive cellular gaming expertise on an 85-inch 8K QLED TV and Samsung’s skilled vary of gaming displays and laptops.
Residence Workplace – This space includes a state-of-the-art house workplace setup utilizing giant screens and good displays. Right here you possibly can join the monitor to the Galaxy Buds or make calls on the Sensible Monitor with Google Meet, displaying situations resembling “distraction-free do business from home” or “telephone convention on the massive display.” Prospects may expertise a better degree of productiveness by working seamlessly on a number of screens, together with our displays, tablets, laptops and smartphones.
Residence Workshop – Right here, prospects can expertise how Samsung know-how can basically remodel their house into an artwork gallery or perhaps a yoga studio. Showcase our premium TVs, together with 8K TVs and The Body, which turns your display right into a murals. Prospects may view the AI-enabled good yoga mat that’s related to the TV and supplies customers with real-time suggestions on their yoga poses.
Residence Espresso – On this space prospects can check out our custom-made fridges and vacuum cleaners. The colour of fridges will be tailor-made to match the colour scheme of the house.
Linked kitchen – Right here, an expert chef operates the kitchen and cooks wholesome meals, in actual time. The kitchen additionally has an AI fridge, which has a number of distinctive options resembling recipe suggestions and purchasing lists based mostly on what’s contained in the fridge. On this space, prospects can learn to use Samsung merchandise to handle and put together wholesome meals, in addition to efficient customer administration.
good closet – This space showcases our top-of-the-line AI-enabled washers and dryers, and the way laundry settings will be deliberate and chosen utilizing a smartphone. This zone additionally talks to prospects about house vitality administration, giving them details about their properties and the extent of vitality consumption of every of their home equipment, utilizing SmartThings AI Vitality Mode.
Non-public Cinema – That is one other demonstration of the related system expertise that Samsung affords. Right here, prospects expertise the unimaginable 110-inch MicroLED TV whereas the SmartThings app connects by way of smartphone to manage the whole lot from the curtains, lights, sound bar and even the air con to rework the room right into a cinema.
Cellular Zone – That is the middle of the shop that may showcase Samsung’s flagship Galaxy units (the Galaxy Z and Galaxy S collection), together with the newest Galaxy S24 collection, in addition to our flagship tablets, laptops and wearable units.
To deliver collectively all of the experiences within the eight zones, Samsung BKC may even manage varied occasions and workshops on client ardour factors resembling digital artwork, pictures, videography, health and baking, cooking, music, amongst others, as a part of its program Be taught. @Samsung Program.
This program will run all year long with influencers, content material creators and different consultants serving to retailer prospects study extra about Samsung merchandise and its huge ecosystem of related units via nice experiences and DIY alternatives at round your ardour factors.
For Gen Z and millennial prospects who like to personalize their merchandise, the shop will supply distinctive personalization and personalization choices for cellular and client electronics merchandise. On the Creator’s Workshop, prospects can customise their smartphone instances on their very own. They’re going to additionally be capable to personalize their purchases, like including their crystal initials to their telephone covers and including enjoyable charms to their Galaxy watches. Within the Residence Café space, prospects can customise the door shade of their fridges to match the colour scheme of their properties.
Premium prospects visiting the shop may even get an opportunity to preview world merchandise which are but to be launched in India.
To create a long-lasting relationship with prospects, the shop additionally has an built-in service heart the place they will e book on-line and offline appointments and request pickup for service of their system. The shop may even supply our prospects same-day Galaxy system restore and distant assist.
Samsung BKC prospects who buy two or extra SmartThings-enabled merchandise might be provided a free SmartThings setup together with product set up via our visiting service engineers.
Prospects coming into the shop will obtain assured presents together with as much as 2% loyalty factors on the acquisition of choose Samsung merchandise and as much as 20% off choose TV and monitor fashions, as much as an extra 5% cashback on fridges, washing machines and Galaxy Buds. FE at INR 2,999 on buy of choose Galaxy units. Along with this, Samsung BKC may even supply particular advantages for company prospects.