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L’Oreal’s Airlight Professional hair dryer makes use of patented infrared mild know-how o.
Know-how, particularly synthetic intelligence, is making it doable to meet magnificence needs like by no means earlier than, Guive Balooch, world vice chairman of L’Oreal’s Tech Incubator, informed AFP.
He spoke in an interview on the Shopper Electronics Present, the annual tech extravaganza in Las Vegas, the place L’Oreal CEO Nicolas Hieronimus gave the keynote handle.
Is L’Oreal embracing know-how?
A: Having our CEO keynote at CES is such a proud second for us and much more so for the wonder business. It is the primary time a CEO of a magnificence firm has spoken on the world’s greatest tech stage. It alerts the essentiality of magnificence in at the moment’s society and the crucial function know-how performs in enhancing merchandise and experiences.
We try to construct magnificence merchandise which are powered by know-how, not know-how powered magnificence merchandise. We’re not wanting on the newest know-how development; We have a look at what folks want and the place client tensions lie, then we create the know-how to unravel it.
We have had client tensions for thus lengthy—like the truth that 50 p.c of girls cannot discover the appropriate shade of basis—and people tensions are actually being resolved extra simply, rapidly, and with extra delight. We fulfill folks’s goals and expectations in a extra environment friendly means, because of the wedding of know-how and sweetness.
Does AI have a job to play?
A: In lots of our improvements, the widespread denominator is synthetic intelligence, which we have been utilizing for years, guided by our sense of goal. We’ve rising expertise implementing AI throughout our manufacturers and divisions.
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Nicolas Hieronimus, CEO of L’Oreal, delivers a keynote speech on the Shopper Electronics Present (CES) on January 9, 2024 in Las Vegas.
In 2018, L’Oreal acquired (augmented actuality firm) ModiFace, permitting us to create companies equivalent to Digital Strive-On to strive on hair, nail colour and make-up.
An amazing product instance is Rouge Sur Mesure by Yves Saint Laurent Beaute. It is a customized, linked and AI-powered lipstick machine with augmented actuality capabilities to just about strive on and suggest lipstick shades from a number of four,000 shade choices on the contact of a button and in seconds.
What are your expectations from know-how?
Know-how is just not about know-how. It is about guiding folks to the appropriate selections and understanding your particular person magnificence based mostly on information that can be powered by know-how.
We wish to supply everybody the very best beauty improvements when it comes to high quality, efficacy and security; and assembly the infinite range of magnificence wants and wishes all over the world. Via know-how we will meet these wants.
For our latest innovation, AirLight Professional, we launch with skilled hairstylists first… With different know-how merchandise, we launch with shoppers first. It varies from challenge to challenge and model to model.
How do you determine on technological merchandise?
A: Our final purpose is to construct nice merchandise for our shoppers. Leaping in on tech developments can result in mind-boggling outcomes, particularly in such a saturated market. Whereas we’d like know-how, we additionally want deep client data of how we will enhance magnificence lives… Our method is to start out with the patron’s want first, then use know-how that has been clinically examined for 100% accuracy and , thereby constructing merchandise which are enhanced and enhanced to convey experiences to a brand new stage.
This course of helps us continuously problem ourselves to construct on know-how and develop nice merchandise and experiences which are fully distinctive. We additionally say no to initiatives that do not supply experiences that transcend what already exists in the marketplace.