TikTok is shedding dozens of staff in its promoting and gross sales unit, changing into the newest tech firm to chop jobs within the new yr
TikTok is shedding dozens of staff from its promoting and gross sales unit, changing into the newest tech firm to chop jobs within the new yr.
An organization spokesperson confirmed on Tuesday that the social media platform is reducing 60 jobs. The corporate didn’t give a purpose for the layoffs. It mentioned affected staff can apply for different open positions at TikTok, which at present has greater than 120 comparable jobs.
TikTok is owned by Beijing-based ByteDance and has greater than 150 million customers within the US. The social media platform is understood for its short-form video content material, widespread with Gen Z and youthful customers. In September, it additionally launched a market and e-commerce market that permits retailers to promote merchandise on its platform.
The layoffs comply with different job cuts at main tech firms this yr, together with at social media platforms resembling Discord and Twitch, which is owned by Amazon.
Twitch mentioned earlier this month that it will reduce greater than 500 jobs in an effort to chop prices. In the meantime, Discord has laid off 17 % of its employees — or 170 workers — to deliver extra agility to its workforce, the corporate mentioned.
Amazon’s different companies, resembling audiobook service Audible and its Prime Video unit and MGM Studios, had been additionally hit by layoffs. In the meantime, Google has reduce salaries for tons of of workers to save lots of prices.
In whole, the tech business has reduce greater than 10,000 jobs this yr, in response to job-tracking web site layoffs.fyi.