Ajio prioritises ‘vogue offers’ over ‘unhappy feels’, Advertising & Promoting Information, ET BrandEquity

This Valentine's Day, Ajio, an internet vogue platform, has launched an modern #VdayNahiMeDay marketing campaign, urging folks to have a good time themselves, whether or not they’re single or going via a 'state of affairs'.

The marketing campaign, conceptualized by Youngun, options an modern resolution, the 'drip remedy', a stroke of genius by mastermind Dr. Drip, a fictional character created for this narrative, the corporate acknowledged in a press launch.

Dr. Drip invents the 'drip remedy' to deal with love issues: two in ten lack affection, 23 million younger folks haven’t acquired any Valentine's presents.

These in “conditions” search consideration. Dr Drip's Lab options vibrant colours and fashionable kinds, reworking Valentine's Day right into a celebration of self, the corporate added.

With a nod to up to date tradition, the marketing campaign merges into particular class strains, encouraging folks to prioritize “match checks” over “DM checks” and “vogue offers” over “unhappy emotions.” .

Saksham Jadon, CEO and Founding father of Youngun, shared: “Me-Day is not only a marketing campaign; it’s a motion to redefine Valentine's Day. It’s about embracing oneself, prioritizing self-love and having fun with remedy purchasing. Ajio's dedication to empowering folks aligns completely with our imaginative and prescient of breaking stereotypes and celebrating uniqueness.”

Simmi, model technique at Youngun mentioned: “Bear in mind the saying”You may solely love one other particular person if you love your self.“? So what higher approach to take pleasure in self-care than some retail remedy? To determine this sense, we got here up with an promoting thought displaying a humorous laboratory setup the place singles, portrayed as sufferers, obtain the treatment for his or her unhappiness: a trickle of self-love via retail remedy!”

Watch the video right here: