The partnership sees Hardly Ever Worn It occupy a digital storefront on Amazon’s platform, with orders processed and shipped by the reselling platform, which was based in 2012 by entrepreneur Sharon Wolter Ferguson.
Restricted to European shoppers primarily based within the UK, Italy, Spain and Germany, the providing contains clothes, footwear and equipment from luxurious vogue homes corresponding to Prada and Chanel.
Amazon Trend Europe Vice President Ruth Diaz stated: “We’re delighted to develop our luxurious providing with Hardly Ever Worn It this 12 months, to incorporate extra of our clients’ favourite manufacturers and kinds.
“We’re at all times trying to innovate and interact with our numerous clients, and launching pre-owned merchandise permits us to just do that, whereas additionally creating a possibility for us to supply our clients reasonably priced luxurious.”
Tatiana Wolter Ferguson, who succeeded her mom Sharon as CEO of Hardly Ever Worn It in 2020, stated: “The launch of Hardly Ever Worn It in Amazon luxurious shops marks a brand new stage of visibility for the resale of things from luxurious.
“Our collaboration with Amazon is a testomony to our dedication to creating high-end round vogue accessible to a various and wide-reaching viewers. By becoming a member of some of the trusted marketplaces on the earth, we are able to make this a actuality, permitting extra folks to expertise the enjoyment of reselling.”