10:06 PM ET, February 11, 2024
Biden makes TikTok debut on marketing campaign account with Tremendous Bowl video
From CNN's Arlette Saenz and Aileen Graef
President Joe Biden made his TikTok marketing campaign debut Sunday night time, answering a sequence of straightforward Tremendous Bowl-themed questions.
He refused to decide on between the San Francisco 49ers and the Kansas Metropolis Chiefs and as a substitute opted for the primary woman's hometown crew, the Philadelphia Eagles.
“My spouse is a Philly lady,” he mentioned within the TikTok posted to the Biden headquarters account.
He selected the sport over the advertisements.
“Mama Kelce” when requested to decide on between Jason and Travis Kelce. He joked that he “could be in hassle if I advised you” when requested if he rigged the sport for the Chiefs.
And within the ultimate spherical of questioning of “Trump or Biden,” he laughed and replied, “Are you kidding? Biden.”
It comes because the marketing campaign seems for extra methods to have interaction with younger voters.
The Biden crew leaned on on-line influencers throughout Biden's first time period, together with conferences with TikTok influencers on the White Home. The Democratic Nationwide Committee is already on TikTok.
The marketing campaign has not decided on whether or not the executives — Biden, Vice President Kamala Harris and their spouses — will be part of TikTok sooner or later, Biden marketing campaign advisers mentioned.
There are safety points surrounding the favored video app.
TikTok doesn’t function in China. However for the reason that Chinese language authorities enjoys important affect over companies underneath its jurisdiction, the idea goes that ByteDance, and thus not directly TikTok, might be compelled to cooperate with a variety of safety actions, together with transferring of TikTok knowledge.
The US authorities has mentioned it’s involved that China may use its nationwide safety legal guidelines to entry the numerous quantity of private data that TikTok, like most social media apps, collects from its US customers.
The Biden marketing campaign will take “superior safety measures” with its units and incorporate a “refined safety protocol to make sure safety,” a Biden marketing campaign adviser mentioned, noting, whereas “the marketing campaign's presence is impartial and separate from the Committee for ongoing international funding” overview of the US.