In accordance with a report from Skyscanner Journey Traits, 44% of People surveyed would take a brief flight to see their favourite musician or band in live performance, and 18% stated they might fly additional. This determine will increase to 60 % if it means paying much less for live performance tickets.
In 2024, these journey vacationers mix their curiosity for brand new experiences and their need to discover the world with their love for his or her favourite artist to create a once-in-a-lifetime trip.
A present that undoubtedly boosts world journey, the record-breaking Taylor Swift Eras Tour resumes this month with 85 sold-out stadium reveals throughout Asia-Pacific, Europe, Canada and the US.
Will journey by Taylor
In 2023, Swift's tour traveled to 20 U.S. cities, the place concertgoers spent a mean of $1,300 on journey, resort stays, meals, merchandise and costumes, creating a complete U.S. financial impression of greater than $10 billion. of . In accordance with Motels.com, the typical keep at Swiftie is 2.5 days, leading to offered out lodges and crowded cities wherever the tour goes.
“Almost 70% of respondents say they’re extra doubtless than ever to journey to a live performance exterior their hometown, whereas 44% would journey to attend a live performance as an excuse to go to a brand new vacation spot,” says Melanie Fish, head of developments. Expedia model tracker. A type of vacationers is Alana Paris, a Florida resident who, alongside along with her buddies, pre-registered for various dates on the Europe Eras tour in hopes of snagging seats for summer time concert events.
“We have been chosen within the ticket gross sales draw for the Madrid present. I’ve by no means been to Spain, so we’re going to spend a trip,” explains Paris. “We’ll spend three days in Barcelona after which head to Madrid for 3 days, ending with the live performance.”
With many of the Eras Tour dates in 2024, followers continued to attempt to get tickets even when they’d been beforehand dominated out. For instance, Christina from Southern California, who couldn't get tickets to the US however might get tickets to a present in Switzerland, mixed her need to see Swift carry out with a summer time trip to Europe.
“We’ve got by no means been to Switzerland and I believed: why not? For 3 weeks we are going to journey to Portugal, Spain and Switzerland with two different households. The mothers will attend the live performance whereas the dads stick with the youngsters for the evening,” shares Christina, founding father of Rosy Respark and self-proclaimed enormous Swiftie.
A fast improve in reserves
Opodo, a number one on-line journey company, revealed how the Eras Tour drives this curiosity at scale in live performance areas. The announcement of the tour triggered searches in Stockholm, Warsaw, Edinburgh, Liverpool, Lyon, Milan and Vienna. Moreover, American Swifities generated a big improve in curiosity in Paris, Madrid, Dublin, Amsterdam, Zurich, Hamburg and London.
Whereas nearly all of US live performance dates happened in 2023, 9 bonus reveals are on the 2024 schedule in Miami, New Orleans and Indianapolis.
“We predict greater than 200,000 guests to central Indiana and sold-out lodges all through the area,” shares Morgan Snyder of Go to Indy. “Since Indy is a walkable vacation spot within the Midwest for many People, we anticipate that Swifties who don't have a live performance ticket would possibly come to hang around with different followers.”
Fill in clean areas within the itinerary
With a mean of 72,000 tickets per live performance, The Eras Tour is a love story for the tourism enterprise. Along with resort packages and pre-concert dinners, journey corporations are creating bespoke experiences.
Delta Holidays affords Taylor-inspired actions and excursions in Paris, Edinburgh, London and Zurich. For instance, Swifites can e-book a day journey to the Edinburgh Lake District to see Windemere Peaks, the inspiration for his or her hit music, “The Lakes,” or a day journey to London, which features a experience on the Eye of London identical to Taylor did. within the “I!” music video.
With six concert events in November, Toronto has curated The Final Weekend itinerary for vacationers to color the town crimson. Moreover, Contiki Excursions affords European adventures that coincide with reveals in Dublin, London, Stockholm and Paris.
E-book now to keep away from dangerous blood
In accordance with knowledge from Lighthouse, The Eras Tour will create the best room fee of the yr for each metropolis it passes by. For instance, Amsterdam lodges have been up $173, Cardiff Wales was up $162 and Dublin was up $108.
“Demand for the August live performance weekend in Vienna is noticeably larger in comparison with different weekends, with a number of five-star properties and lodging close to the stadium already totally booked,” provides Helen Bitschnau, B2B Communication & Media Relations. , Austrian Vacationer Workplace, Inc., a most well-liked companion of Virtuoso. “The anticipation surrounding the Taylor Swift concert events has undoubtedly created a rise in demand for lodging, reflecting the numerous impression on tourism in Vienna throughout this era.”