London luxurious division retailer Liberty is renewing its partnership with unified commerce options supplier Aptos to enhance retailer know-how and buyer expertise.
Specifically, Liberty will transition from on-premise to SaaS software program distribution and use the most recent iterations of Aptos CRM and point-of-sale software program.
Liberty will allow real-time personalization and supply much more seamless interactions between employees and clients at its Regent Road retailer as a part of this effort.
Martin Draper, CIO and Chief Digital Officer at Liberty, added: “Once they stroll into Liberty, consumers anticipate a transcendent retail journey – and we have to ship on these expectations. To realize this, Liberty wants superior know-how that permits us to grasp every purchaser individually and make sure that our associates have the absolute best instruments and knowledge at their fingertips to finest serve the shopper, in retailer and on-line. “