Tremendous Bowl LVIII drew 100,000 extra feminine viewers, up 93 % from 2023, in a possible nod to the influence of Taylor Swift, whose relationship with Kansas Metropolis Chiefs tight finish Travis Kelce, has been making headlines all season lengthy.
11:50 UK Saturday 17 February 2024
Tremendous Bowl LVIII averaged 514,000 viewers on Sunday because the Kansas Metropolis Chiefs defeated the San Francisco 49ers in Las Vegas to develop into the most-watched Tremendous Bowl on file for Sky Sports activities.
It marked a 49 % enhance from final 12 months's common viewers of 344,000 when the Chiefs beat the Philadelphia Eagles, with Kansas Metropolis's latest victory over San Francisco bringing its third Tremendous Bowl title in 5 seasons.
The sport can also be the most-watched NFL sport on Sky, surpassing final 12 months's playoff sport between the Buffalo Payments and Cincinnati Bengals, which averaged 415,000 viewers.
Relive Tremendous Bowl LVIII via Taylor Swift's eyes!
The Tremendous Bowl drew a further 100,000 feminine viewers this 12 months, up 93 %, probably on account of the Taylor Swift impact in gentle of her main relationship with Chiefs quarterback Travis Kelce. Pre-Tremendous Bowl analysis by streaming service NOW additionally discovered that 54% of British Taylor Swift followers deliberate to remain as much as watch the sport into the early hours of Monday.
In the meantime, the viewers peaked at 761,000 to develop into the very best ever peak on Sky, up 35% from the earlier excessive of 563,000 throughout the Payments' conflict with the Bengals. There was additionally a rise of 18,000 views on NOW over final 12 months.
Sky Sports activities NFL protection gave followers round the clock entry to the most important tales throughout Sunday's season finale, together with common content material from movie star magician Steven Frayne – ex-Dynamo – as he dazzled gamers and pundits on the streets of Las Vegas. .
Steven Frayne turns fireplace to ice and telepathically strikes his limbs as he blasts bosses along with his gorgeous magic.
Neil Reynolds additionally sat down completely with 49ers quarterback Brock Purdy to debate his exceptional rise as the ultimate decide within the 2022 NFL Draft, whereas he joined former NFL star JJ Watt to debate Burnley, protection and all issues Tremendous Bowl LVIII throughout a visit via Vegas. band.
On Sunday evening, the Sky Sports activities NFL X/Twitter account had 7.6 million impressions, up 145 per cent year-on-year.
There have been 12.2 million views of NFL content material throughout all Sky Sports activities social platforms throughout Tremendous Bowl week, whereas the Sunday evening reside weblog garnered 378,000 web page views, up from 68,000 in 2023.
Recap among the finest components of an unbelievable NFL season on Sky Sports activities
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