Tiger Woods has introduced that the following “chapter” for his attire partnership can be with TaylorMade after 27 years with Nike. Woods unveiled his new model Monday at a press occasion at Riviera Nation Membership in Los Angeles, the place he’s scheduled to play the Genesis Worldwide to mark his first official PGA Tour occasion because the 2023 Masters.
“Solar Day Pink” can be a separate model and enterprise for TaylorMade, in keeping with TaylorMade CEO David Abeles, who provides that it isn’t a conventional sponsorship. “That is an unequivocal partnership,” Abeles stated on the launch occasion. “We make each choice collectively. We make each product choice collectively.”
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“We're going to launch a model tonight that may dwell with us, with our lives, with our households, with everybody for generations to return,” Abeles stated.
Solar Day Pink will launch its first menswear line on Could 1 and can be out there on-line in the USA and Canada. It is going to broaden its availability at retail and choose markets exterior of North America, and its product choices will finally embody footwear, ladies's and kids's strains.
The 15-time main winner wore the Swoosh for the final time on the PNC Championship in December, which is an unofficial tour occasion, and Woods performed together with his son Charlie. On January eight, Woods confirmed his cut up from Nike after 27 years collectively in a press release on social media that promised one other chapter.
TaylorMade was one of many betting favorites for an attire cope with Woods. After Nike bought out of the golf tools enterprise, Woods partnered with TaylorMade for golf equipment and Bridgestone for balls. TaylorMade Way of life Ventures has filed a number of trademark purposes with the US Patent and Trademark Workplace for “Sunday Pink” and a tiger brand with the letters “S, D, R”.
Accidents and surgical procedures have slowed Woods, and he has performed simply 5 official PGA Tour occasions within the final three years. Regardless of the inactivity, he stays well-liked with sponsors and completed 14th among the many world's highest-paid athletes final 12 months with $77.2 million, together with $190,000 in prize cash, $65 million off the course and $12 million as a part of the event's Participant Influence program.
(This story has been up to date within the headline.)
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