Embarking on an thrilling enlargement, the bicoastal artistic post-production and enhancing studio Trendy submit celebrates the newly renovated, interior-designed SoHo headquarters with full suites and product studio Uli Wagner design laboratory. Resuming their position on this narrative, the 2 artistic forces first collaborated in 2017 when the lab reworked and furnished the studio's just lately acquired location in midtown Manhattan. On this follow-up to their critically acclaimed renovation, the duo spent practically two years strategically planning and executing the merging of current programming with new enhancing suites, versatile areas for assistants and producers, and devoted technical rooms to permit for the corporate's continued development.
Photograph: Linda Jaquetz
Photograph: Linda Jaquetz
Photograph: Jonathan Hoekklo
Much like watching motion pictures on the silver display screen, film magic is greatest skilled in particular person. “Our workforce was extraordinarily excited to work collectively once more within the studio,” says Trendy Submit Managing Companion/Government Producer Charlyn Derrick. “It was essential to us to supply them with areas that aren’t solely snug, however permit them to simply transfer between in-person collaboration with colleagues and purchasers to digital conferences and calls.”
Photograph: Jonathan Hoekklo
Photograph: Jonathan Hoekklo
Having designed workplace areas for manufacturers comparable to Calvin Klein, Proenza Schouler, Altuzarra and Agnona, Uli Wagner Design Lab's sensibility aligns with Trendy Submit's ethos for post-pandemic high quality work life. Snug, nice and completely lit workspaces are designed with versatility in thoughts to facilitate open dialogue between collaborators, whereas offering respite from the noise of company dialog or privateness for one-on-one skilled correspondence. These rules are additional articulated in facilities, which serve to set a welcoming tone. Moreover, Trendy Submit retains their fridges stocked and pantries stocked in a gesture to make their “home” really feel like residence.
Photograph: Jonathan Hoekklo
Photograph: Jonathan Hoekklo
Photograph: Jonathan Hoekklo
Every flooring slab measures roughly 5,000 sq. toes. Friends are ushered into the grand house by means of the principle upstairs reception, the place they’re picked up by directors or senior editors and proven to suites of various sizes, set in an inviting and open plan. Comprising the decrease flooring is a secondary reception, workplaces and convention areas in addition to the big central kitchen, a bigger producer space with adjoining versatile lounge space, a number of enhancing suites and coloration and technical visible results rooms adjoining to a big assistant areas with an unbiased kitchenette. Architecturally, Uli Wagner Design Lab manages to mix a sequence of multi-storey interventions into the present conventional cast-iron, terracotta-clad construction of Trendy Submit with out compromising the theater of circulation.
Photograph: Jonathan Hoekklo
Photograph: Jonathan Hoekklo
“The brand new design additionally required a intelligent, visually placing method to attach flooring three and four, with a blackened metal staircase anchoring the encompassing footprint,” says founding father of his eponymous studio, Uli Wagner. “Along with being a robust visible second, that is additionally a pure assembly place and excessive visitors level. To that finish, we subtly designed the remainder of the house with this circulation to the staircase in thoughts.” Enclosed, personal areas are step by step launched as you progress away from the staircase. That is additional signaled in varied options together with distinctive wall formations, recessed doorways, glass partitions and curtains that lend themselves to the artwork of transition. One such funding features a vital set up of the good versatile folding door system by the Italian agency Door.
Photograph: Jonathan Hoekklo
Photograph: Jonathan Hoekklo
Photograph: Jonathan Hoekklo
Aspirational, residential and retail areas are sometimes referenced within the format, type and furnishings modes used to fastidiously choreograph circulation. Particulars usually dismissed as ornamental had been significantly essential in creating the office expertise, as every room is a meticulously organized vignette. “The chosen furnishings has such sculptural but amazingly minimal qualities that we needed to stage it,” provides Wagner. So the design workforce targeted on creating scenes round key factors, which embrace strong wooden tables custom-designed by Design Lab, an Austrian chair from MARCHGUT, in addition to classic collectible items from Bellini, Aulenti and others. This intentional curation provides the mission a way of humanity that’s usually lacking from workplace decor. “Not like what many would anticipate from a artistic, cutting-edge firm like Trendy Submit, the NYC headquarters is an expression of tranquility, with harmonious beneficiant areas, well-kept furnishings preparations and mushy tones.”
Photograph: Jonathan Hoekklo
Photograph: Jonathan Hoekklo
