HONG KONG, March 26, 2024 – (ACN Newswire) – The Hong Kong Commerce Improvement Council (HKTDC) this month launched a sequence of Trend Hong Kong 2024 campaigns, introducing the worldwide style trade to the distinctive appeal of Hong Kong designer manufacturers. The abroad promotion marketing campaign, Hong Kong Pop-up Design a Paris, concluded efficiently in France on March 25, with the assist of shoppers, style journalists, skilled consumers and Parisian bloggers. Curated by the HKTDC and supported by the Hong Kong Financial and Commerce Workplace in Brussels, the marketing campaign's pop-up retailer showcased 11 rising Hong Kong designer manufacturers, providing a variety of style merchandise akin to clothes, leather-based items, jewellery and equipment to Parisian shoppers and enterprise consumers, selling cultural and business exchanges between France and Hong Kong.
Trend Hong Kong has joined famend occasions akin to Worldwide Trend Weeks since 2015 to showcase Hong Kong's distinctive and various designers. Marketing campaign visits have included New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai. In parallel with the Paris pop-up retailer, Trend Hong Kong will even perform promotional campaigns in Thailand and Shanghai, and can proceed to advertise Hong Kong manufacturers, supporting their enlargement to mainland China and abroad markets.
Wide selection of style creations exhibited in Paris
The Paris pop-up retailer featured 11 manufacturers from Hong Kong designers and introduced a sequence of customized designs specializing in sustainable style, artwork, tradition and crafts to Paris, the world's style capital. Sustainable style merchandise have turn out to be fashionable lately, with manufacturers akin to ARTY:ACTIVE, Coat Tote, OLEADA and SOULMATTE demonstrating their dedication to the surroundings by the usage of sustainable ideas, supplies and design processes. The pop-up additionally showcased a variety of creative and cultural design manufacturers, akin to ditto ditto, JARDIN DES FONTAINES and Pair Pair Full. Highlights included Victoria Harbor magnets made with letterpress strategies, equipment printed with city and animal motifs, and authentic mismatched socks printed with Hong Kong anecdotes. The pop-up retailer additionally highlighted the craftsmanship of manufacturers KKLUE, La Serenidad, LOUISE CASTLE and WHY, combining conventional craftsmanship and revolutionary design to create distinctive jewellery, bow ties and clothes gadgets.
Trend Hong Kong launched worldwide
To assist Hong Kong sports activities and leisure manufacturers faucet into the rising e-commerce alternatives within the ASEAN market, Trend Hong Kong has partnered with life-style e-commerce platform Pinkoi to create a devoted web page on its Thailand-specific e-commerce platform, selling eight Hong Kong. Kong sports activities and leisure manufacturers, serving to manufacturers implement cross-border e-commerce to promote in Thailand and discover abroad markets. The promotion will probably be legitimate till April 9.
From March 23 to April 13, Trend Hong Kong will showcase a variety of latest merchandise from Hong Kong style manufacturers at a promotional occasion at RESEE, a style boutique in Huaihai 755 shopping center in Shanghai, serving to manufacturers seize the enterprise alternatives that Shanghai Trend brings. Week. From March 24 to 29, Trend Hong Kong will even take part in DADA Showroom, the official B2B showroom associate of Shanghai Trend Week, to host enterprise conferences between model designers and style professionals, serving to designers to community and discover enterprise alternatives.
Hong Kong Trend: https://fashionhongkong.com.hk/en
Photograph obtain: https://bit.ly/4csLLgD
Media questions
For inquiries, please contact:
HKTDC Communication and Public Affairs Division:
Snowy Chan, Tel: (852) 2584 4525, Electronic mail: snowy.sn.chan@hktdc.org
HKTDC Media Room: http://mediaroom.hktdc.com/en
About HKTDC
The Hong Kong Commerce Improvement Council (HKTDC) is a statutory physique established in 1966 to advertise, help and develop Hong Kong commerce. With 50 places of work worldwide, together with 13 in mainland China, HKTDC promotes Hong Kong as a two-way international funding and enterprise hub. The HKTDC organizes worldwide commerce exhibitions, conferences and missions to create enterprise alternatives for companies, significantly small and medium-sized enterprises (SMEs), in continental and worldwide markets. The HKTDC additionally supplies up-to-date market insights and product data by analysis stories and digital information channels. For extra data, please go to: www.hktdc.com/aboutus. Comply with us on Twitter @hktdc and LinkedIn
Supply: HKTDC
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