On April 10, French style model Ami Paris hosted its 24th Fall Winter present on the Suzhou Metropolis Wall. That is the model's second truthful in China, following its occasion in Shanghai in 2019. The truthful got here after the model opened its first boutique in Suzhou late final yr.
The co-ed style present confirmed a stark distinction between East and West as fashions wore the brand new Parisian-style assortment and walked by the equally Chinese language environment of the historic stays of the wall. Ami additionally invited buddies of the model, akin to Hong Kong actress Kara Wai, Canadian singer-songwriter Henry Lau, Beirut-born French-British singer Mika, Chinese language actress Li Qin and Taiwanese singer and actor Jerry Yan.
Netizens on Chinese language social media welcomed the occasion. On Weibo, the Chinese language equal of Twitter, the subject “Ami Suzhou Vogue Present” (#Ami苏州时装秀#) reached quantity 38 on the Scorching Search listing with 83.73 million views. On WeChat, Ami's publish concerning the present's highlights garnered a hefty 21,300 views. The variety of articles concerning the style present exceeded 2,600 on the approach to life app Xiaohongshu (RED).
Ami Paris was based in 2010 by Alexandre Mattiussi, who additionally serves because the model's inventive director. On the subject of the parade, Mattiussi highlighted that the parade is a milestone for the model and highlighted that the Chinese language and Asian markets are an indispensable a part of the model's progress. In 2021, Chinese language enterprise capital agency HongShan (previously Sequoia Capital China) reportedly acquired a majority stake within the model for an undisclosed quantity. Ami CEO Nicolas Santi-Weil shared in an interview in 2023 that amongst international markets, China is a very powerful market. This style present additional demonstrates the model's concentrate on China and Asia, and its continued enlargement within the nation. That is additionally a pattern seen in different style and luxurious manufacturers.