April 24, 2024 – DENTON – This 12 months, Texas Girl's College Division of Vogue Design and Merchandising's annual senior style present celebrates extra than simply its senior designers.
Along with college students creating new clothes within the Assortment Design and Improvement course, this 12 months's truthful takes benefit of its occasion planning, manufacturing methods and retail product administration programs.
“Usually, we now have solely proven style design clothes and the work that style design college students do towards completion,” mentioned Remy Odukomaiya, MFA and Professor I. “This 12 months, we included merchandising. All seniors 12 months who research style design and merchandising They are going to present their work. It’s good for the division as a result of it exhibits a extra full imaginative and prescient of what we do, that we don't simply make garments. That's what's particular about this 12 months's truthful.
“It's about combining design and advertising, working collectively as will occur in business,” mentioned Anna Magie, PhD, assistant professor and division head. “The designers and merchandisers are all interconnected. That's among the finest issues about TWU that different universities don't do. Many different colleges merely design in a single program, merchandising in one other, possibly even merchandising style in one other. However we’re all intertwined. right here, so I believe it helps the scholars once they graduate.”
The present of 2024, Unearthed Aurasshall be held on Friday, Could three on the primary flooring of the Blagg-Huey Library and can embody pop-up retailers with window shows and interiors curated, designed and stocked by TWU style college students.
“They designed shops digitally with a storefront and an inside, in order that they're even adopting inside design components,” Magie mentioned. “They examine a goal market. Relying on the kind of retailer, they’ve to find out what number of items of lids, what number of bases and what number of equipment go in that retailer, so that there’s area planning. They make planograms (show plans to maximise gross sales) and design the emblem of a retailer”.
“It's a full-blown manufacturing,” Odukomaiya mentioned. “It offers design college students an concept of what it means to be within the style enterprise, even when they’re only a small part of the business. And merchandising college students perceive how a lot work goes into producing the clothes they market.”
“It's difficult, but it surely's superb,” Magie mentioned. “It's a very good interplay. I believe there's been a very particular group of scholars this 12 months as effectively. They simply get alongside. They handle their merchandise and their assignments.”
The pop-up retailers will open at 5 pm, adopted by the parade at 6:30.
The runway portion of the night is predicted to showcase 40 outfits.
“A number of the design college students are making streetwear,” Odukomaiya mentioned. “We’ve got some which can be devoted to bridal and one that’s devoted to menswear. Nevertheless it's an entire combine, from daywear to night put on.”
There may be one other novelty at this 12 months's Senior Vogue Present: the professionals within the sector. Representatives from style corporations will attend the truthful to judge college students' work and probably recruit future workers. Prior to now, these evaluations had been carried out within the places of work and lecture rooms of the Vogue division.
“We’ve got a variety of business professionals who come and watch what the scholars do,” Odukomaiya mentioned. “It's been an ideal relationship between our division and people corporations. The truth is, we've had college students get internships and a few long-term jobs.”
The truth is, combining design and advertising on the Senior Vogue Present exhibits the abilities the business wants.
“They search for creativity and marketability of their designs,” Odukomaiya mentioned. “This can be a enterprise, and all the pieces you produce needs to be marketable. You’ve to have the ability to promote it. They search for the scholar's capability to course of info. Are you aware who your goal market is? What’s your funds vary when it comes to your costs for these objects? How are you branding it? Is it engaging to your goal market? So there are numerous, you realize, little useful components that may be included, due to who your goal market could be.”
“And on high of all that, as soon as they've discovered all of the methods, we additionally attempt to concentrate on abilities like venture administration, vital considering and downside fixing,” Magie mentioned. “There are definitely numerous points that come up. Management and the way they work together with one another. As a result of take into consideration the office. Many college students can graduate with the abilities of realizing methods to make a garment, however not all of them can work together effectively. That's our different piece within the that we work very diligently and to organize them.
Among the many college students contributing to this 12 months's Senior Vogue Present is Ninna Zarate, a twin diploma scholar who will graduate with levels in style merchandising and style design.
Vogue present for seniors: Unearthed Auras
Friday, Could three, 2024
Blagg-Huey Library, first flooring
Retail Market: 5-6:30 p.m.
Vogue present: 6:30-Eight p.m.
Tickets:
$7 standing
$12 sitting
$50 VIP Bundle
Parking zone:
Search for ParkMobile indicators in customer parking areas ($1.50 per hour)
For extra info, contact Anna Magie, PhD, at amagie@twu.edu.