Kate Kerns is a mom, spouse, creator, entrepreneur and extra. Her rising listing of accomplishments consists of operating a digital advertising enterprise, serving as Village Elementary PTO president, and creating and nurturing her life-style clothes model, Stay Nado.
Kerns grew up on the Japanese Shore of Maryland in a household of seven. When she was in her early twenties, Kerns visited San Diego on trip and immediately fell in love. “[I] “I made a decision this was the place I wanted to be,” he informed me. “I got here residence, labored double responsibility at my restaurant for 3 months straight, packed up my life, and drove throughout the nation with my canine, a automobile filled with crops, two greatest pals, and a shifting truck.”
Since making that leap, Kerns has moved seven extra instances, dwelling in locations like Tahoe and Chico. Her transfer additionally led to her assembly her now-husband, JT, and welcoming two youngsters collectively. After a collection of relocations, the household of 4 settled right here in Coronado. “To say this was completed with none main hurdles, hurdles or limitations can be a gross understatement, however we did it with journey, braveness and conviction all through,” Kerns mentioned.
Shifting to Coronado was one of many household's essential targets in life, and as soon as achieved, they determined to tackle their subsequent massive purpose: beginning a enterprise right here within the metropolis. “Once we acquired right here, it was much more magical than we may have imagined and we mentioned, 'this metropolis wants a model,'” Kerns recalled. “Coronado has many manufacturers, however we wished to create one by way of our eyes, pushed by a love of the seashores, the palm bushes, the fantastic climate and the navy presence. “We now have a robust want to contribute to this distinctive, close-knit neighborhood that embodies a deep iconic historical past.”
That is how Stay Nado was born. Stay Nado is at the moment solely a web based retailer, however Kerns is hoping to have a flagship retailer sooner or later. The web retailer affords all kinds of attire that uniquely represents Coronado's laid-back life-style, together with hats, sweatshirts and t-shirts. Kerns added that the shop will quickly broaden to supply the neighborhood extra clothes choices. “Stay Nado is exclusive amongst different outfitters as a result of it speaks on to the belongings you love about Coronado and San Diego,” Kerns defined. “Whether or not you reside or journey right here, Stay Nado will turn out to be a staple model for Coronado with a love for the West Coast and an energetic seashore life-style.”
When selecting the model identify, 'Stay Nado' felt sincere and proper. For the Kerns household, Stay Nado is greater than only a identify, however a mind-set. It represents a motorbike experience round city, taking the ferry to work, dancing each summer season at Concert events within the Park, and celebrating the whole lot that makes Coronado residence. “I really like having the ability to convey grateful, joyful and peaceable vibes to life; Whether or not you’ve lived right here for in the future or 70 years, you recognize precisely what I’m speaking about,” Kerns started. “Stay Nado represents you, our neighborhood, the aesthetic fantastic thing about our metropolis, and the navy cloth woven by way of our metropolis's historical past that makes us so distinctive.”
Kerns has in depth expertise in digital gross sales and advertising, which he makes use of in his function at Stay Nado. Her husband and co-founder, JT, works as an knowledgeable enterprise information, operations and finance govt, and firm “massive image” visionary. “My husband and co-founder, additionally an entrepreneur, owns three e-commerce firms in residence enchancment,” Kerns informed me. “His function is paramount in the case of preserving Stay Nado on the street.”
Whereas Kerns always wears a number of hats, she's discovering a approach to navigate each side of her busy life. “I do issues one step at a time, and as an alternative of multitasking, I've gotten actually good at focusing, compartmentalizing, and strategizing,” she defined. “I'm at all times difficult myself, I'm at all times a brand new learner and my mind is rising, and I'm completely keen to get comfy with the uncomfortable.”
Past the challenges Kerns faces as a enterprise proprietor, she feels immense gratitude for the chance to indicate her daughters how one can pursue their goals. “One [of the most rewarding aspects] “It has been exhibiting my daughters that any concept can turn out to be a actuality by way of arduous work and never letting the concern of failure cease them,” she mentioned. “It's additionally rewarding: the primary time we noticed somebody we don't know put on our hat… And lastly, having the ability to give again to the neighborhood in a means that I wouldn't have been capable of by way of my very own checking account, by way of neighborhood foundations. and sports activities sponsorships.”
The Coronado Chamber of Commerce just lately acknowledged Stay Nado with a ribbon-cutting ceremony. Many household, pals and supporters got here out to rejoice the Kerns household and their dedication to Coronado. “Our followers popping out to cheer us on and one in all our first gestures towards Coronado to say 'we're right here' was the subsequent monumental step,” Kerns mentioned. “We’re honored to be featured and supported by our small business-focused neighborhood. It was actually nice and empowering to be acknowledged. It was our flag on the bottom. We’re right here for it.”
Kate and JT Kerns hope to proceed increasing their model whereas serving to Coronad residents keep in mind why this metropolis is so particular. “[Live Nado is] serving to you keep in mind the place you reside, even when it's not perpetually, and how one can settle for it on daily basis. “We’re taking even the smallest particulars of what makes dwelling in Coronado so impactful in our lives and bringing it to life.”
To view and buy Stay Nado clothes, go to the web site at https://www.livenado.com/.
FLIGHT. 114, NO. 13 – Mar. 27, 2024