Throughout a tour of the brand new centre, Egbert Rühl, CEO of Hamburg Kreativ Gesellschaft, commented: “FABRIC is the most recent place in Hamburg the place future sustainable trend fashions are examined, with design, gross sales and manufacturing in a central location.” A showroom, an space for trend reveals, a workshop, work stations, a pop-up retailer and a restaurant have been created on three flooring. FABRIC is destined to develop into a central ingredient contact level for designers and trend lovers, and a testing floor for sustainability, digital applied sciences, recycling and upcycling, and for future-proof enterprise fashions past quick trend.