MILAN — Designer Chiara Boni is leaving the style model she based in 2009 when the Germanetti household, a longtime investor, purchased the corporate.
The corporate reported Wednesday that the Germanettis, who’ve owned 50 % of the shares since 2009, acquired the remaining 48 % of Chiara Boni La Petite Gown from the designer and a pair of % from investor Boris Collardi. The Germanetti household first acquired a minority stake within the firm in 2005.
CEO Maurizio Germanetti instructed WWD that the event got here on account of completely different strategic views with the designer, however was optimistic about driving additional progress for the corporate.
Maurizio Germanetti, basic director of Chiara Boni La Petite Gown.
Courtesy of Chiara Boni La Petite Gown
A brand new inventive group will probably be revealed sooner or later, the chief mentioned, hinting on the doable promotion of an in-house designer to the function of inventive director. Germanetti praised the sturdy design crew and expressed confidence of their means to maneuver the model ahead.
Recognized for its signature female and flattering attire constructed from sustainable knitted materials, Chiara Boni La Petite Gown posted gross sales of €20 million in 2023, a decline of round 12 % in comparison with the earlier yr, which Germanetti attributed to a normalization of the post-COVID disaster. 19 spending euphoria.
“We’re making all the required investments to develop the corporate,” Germanetti mentioned. “Our aim is to double gross sales in three years by increasing into new markets, increasing the product providing that may not be restricted to marriage ceremony attire, and opening flagship shops.”
The model, which operates two flagship shops in Milan and Rome, is getting ready to open its third retailer in Europe on the finish of the month, the chief revealed, though he didn’t wish to give extra particulars.
Chiara Boni La Petite Gown has traditionally had a powerful presence within the US, in addition to Europe and the Center East, however Germanetti sees the chance for better penetration. The model has historically introduced reveals throughout New York Vogue Week, however returned to the Milan calendar in September of final yr.
Chiara Boni
Courtesy of Chiara Boni La Petite Gown