Knitwell companions with IMG for Ann Taylor licensing deal

Knitwell Group introduced Tuesday a brand new partnership with IMG for the licensing of its Ann Taylor model within the US.

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The brand new partnership will intention to increase Ann Taylor's present touchpoints and facilitate the American vogue model's entry into new classes and distribution channels. The licensed classes will embrace a wide range of complementary vogue and life-style merchandise, together with sleepwear, underwear, outerwear, footwear, luggage, vogue equipment, HBA and residential. These new choices “will complement Ann Taylor's core product strains and align with the model's present place available in the market,” in line with a press launch.

“KnitWell Group is comprised of among the most iconic American vogue manufacturers, and Ann Taylor particularly has unimaginable model recognition and progress potential,” mentioned Deirdre FitzGerald, president of worldwide, wholesale and licensing, KnitWell Group, which operates Ann Taylor. .

“IMG is a frontrunner within the licensing house and we’re excited concerning the potentialities that partnering with them will deliver by way of market and product growth, in addition to the flexibility to achieve a fair broader buyer base.”

Based in 1954, Ann Taylor is a girls's clothes model based mostly on workwear and fashionable silhouettes, colours and prints. Since its inception, the model has garnered over 1.5 million lively clients and thousands and thousands of name impressions yearly.

“Ann Taylor resonates with at the moment's pushed girls who prioritize versatility and objective, with out compromising high quality, sophistication and elegance,” mentioned Bruno Maglione, President of Licensing at IMG.

“We’re excited to implement strategic licensing to additional develop the way in which Ann Taylor serves and interacts with new and present clients. Our objective is to increase model belief and affinity into new avenues via a variety of merchandise hallmarks that convey Ann Taylor's legacy of American heritage, modernity and elegance.”

In August final yr, Sycamore Companions introduced the launch of Knitwell Group, a brand new holding firm comprising clothes manufacturers Ann Taylor, Loft and Talbots. ​Premium Attire, a unit of the personal fairness agency, acquired the Ann Taylor, Lane Bryant, Lou & Grey and Loft clothes manufacturers from Ascena Retail Group for $540 million in 2020. Sycamore already owned Talbots on the time of the acquisition.