Pascal Morand of the FHCM on the function of the French Trend Institute

A couple of days earlier than the opening of Paris Trend Week, Pascal Morand, government president of the Fédération de la Haute Couture et de la Mode, is the brand new visitor on the LuxurynsightXFashionNetwork podcast. He spoke with Godfrey Deeny, worldwide editor-in-chief of FashionNetwork.com, about his profession and his function on the French Trend Institute.

Graduated from HEC, this economist and musician, who lived between Paris and Alsace, directed the French Trend Institute (IFM) from 1987 to 2006, shortly after its creation, when it was nonetheless new to the world of style.

“The IFM had simply been based by Pierre Bergé in 1986,” recollects Pascal Morand. “After I was contacted, there was a earlier director who had solely been there for a 12 months […] At the moment I performed as a synthesizer within the rock group King Lear and we had good concert events and radio recordings, which was an actual benefit for Pierre Bergé, who was additionally occupied with my motivations as a dedicated younger economist. Not simply targeted on arithmetic.”

On this episode, Pascal Morand remembers among the “huge tasks” which have allowed the IFM to place itself as a key participant within the style and luxurious sector in France, such because the merger with the College of the Chamber of Commerce of Couture. Parisian in 2019 (he was a member of the steering committee in command of the merger), in addition to his key partnerships with among the largest names within the luxurious items sector, together with Dior, Chanel, Chloé, Celine, Louboutin, Balenciaga and Ami Paris . .

He goes on to speak in regards to the bold targets of the institute, which at this time has greater than 1,300 college students, to form the way forward for style training and innovation, and the IFM's transfer in 2008 to the docks of the Cité de la Mode et du Design, a neon inexperienced modernist constructing overlooking the Seine, designed by Dominique Jakob and Brendan MacFarlane, one of many largest architectural tasks in Paris in current many years, based on him.

A defender of “exemplary” and “extra inclusive” style

Pascal Morand, who succeeds Stéphane Wargnier and took over the management of the Fédération de la Haute Couture et de la Mode (FHCM) on the finish of January 2016, needs to “preserve and strengthen Paris because the world capital” of style and assist its members on “the business's key modern challenges, comparable to authorized, social, procurement, sustainability and innovation points.” This establishment, which coordinates Paris Trend Week and Haute Couture Week, has a cosmopolitan orientation, its director emphasizes, and brings collectively “two thirds of the French style homes and one third of the worldwide manufacturers” chosen by their creativity and their distinctive expertise.

Defender of the promotion of variety and the illustration of style and luxurious within the French business, this 68-year-old supervisor, who has acquired the Chevalier de la Légion d'honneur, Chevalier de l'ordre nationwide du Mérite and Chevalier des Arts et des Lettres, states that “style should be exemplary” and “extra inclusive.” He additionally spoke of the necessary security measures carried out, such because the “pointers despatched to properties and visitors” for the reveals of the upcoming Males's Trend Weeks (June 18 to 23) and Haute Couture (June 24 to June 27th). Whose dates have been introduced ahead to keep away from overlaps with the Paris 2024 Olympic Video games.

Pascal Morand was additionally director of ESCP Europe (from 2006 to 2012), a enterprise faculty the place he has additionally been a professor since 1993. Educated within the sector, he has revealed quite a few works on economics, style, tradition, innovation and competitiveness, together with his guide of 2012 Les religions et le luxe, revealed by IFM.