- Creator, wild mark
- Function, Music correspondent
The largest act on Glastonbury's Pyramid Stage this yr isn't Coldplay or Dua Lipa. The truth is, it’s possible you’ll not even have heard of them.
The act in query is Seventeen, a Ok-pop boyband that has a whopping 13 members and offered greater than 10 million albums final yr.
The one act to promote extra? Taylor Swift.
However regardless of Ok-pop's international success, the UK has remained chilly in direction of the style.
Though bands like BTS, Blackpink, Stray Youngsters and Aespa have damaged out, their largest hits have tended to return in collaboration with Western artists like Selena Gomez, Woman Gaga and Coldplay.
Seventeen don’t collaborate. In contrast to most Korean pop teams, additionally they write and produce their very own materials. Now, they're making historical past as the primary Ok-pop act to grace Glastonbury's foremost stage.
The magnitude of the respect shouldn’t be misplaced on them.
“There’s a nice sense of accountability,” says Choi Seungcheol, also called the chief of the band S Coups.
“We'll hold coming again to that feeling and do our greatest to organize, so we are able to shock everybody… Not simply our followers, however everybody else within the viewers.”
Seventeen play on the pageant in a yr by which it strikes additional than ever from its rock roots.
Reflecting the general public's altering listening habits, they are going to be joined on the Pyramid Stage by Afrobeat icons Burna Boy and Ayra Starr, whereas pop star Dua Lipa and R&B sensation SZA acquire headline standing.
Seventeen play shortly after lunchtime on Friday afternoon. It's a far cry from the late-night units they play in Asia, however S Coups isn't fazed.
“The time of day doesn't actually matter to us,” he says.
“Truly, it's even higher that we carry out within the afternoon as a result of the viewers can see us higher within the daylight.”
That positivity can be acquainted to anybody who's heard Seventeen's music.
Recent lemonade and filled with enthusiasm, songs like Shining Diamond and Very Good are a welcome reminder that pop may be enjoyable.
The band's origins lie within the pistachio inexperienced basement of the South Korean leisure firm Pledis.
That's the place the members have been chosen, rejected, skilled and pruned throughout an extended and grueling apprenticeship.
“It lasted possibly 4 to 5 years,” says rapper Jeon Received-woo, recognized to followers as Wonwoo.
He was one of many first recruits in 2013 and survived a number of rounds of auditions, all of which have been documented within the on-line collection Seventeen TV.
The present was unscripted and unedited and sometimes aired for hours at a time. Followers on the reside stream may select digicam angles, watching as the kids ate, confronted assessments and, on one notable event, have been scolded for losing time.
At one level, the collection disappeared for eight months, leaving followers questioning if the group had been eradicated.
Wanting again, S Coups says the hiatus, throughout which three members have been changed with out rationalization, helped Seventeen take management of their future.
“Our deal was somewhat delayed and Woozi, certainly one of our members, thought we may debut sooner than deliberate if we made our personal music.”
Woozi, whose actual identify is Lee Ji-hoon, turned out to be the band's star card.
A classically skilled musician, he has co-written and produced the vast majority of his output: over 140 songs up to now.
“He impressed the opposite members to get fascinated with making their very own music, so additionally they began studying the way to write songs and lyrics,” says S Coups.
“Collaborating in our inventive course of goes an extended option to making our music extra genuine. That's why we're very pleased with it.”
“That's the massive weapon we’ve,” Wonwoo provides.
'Dont battle'
It appears unlikely that Pledis would relinquish inventive management after 4 years of molding his younger recruits, however the band says the connection relies on mutual belief.
“Typically we’d do one thing and it could end up in a different way than the corporate had deliberate,” says S Coups, “however I wouldn't essentially name it a battle.”
“It's extra like convincing them to return to our aspect and perceive our imaginative and prescient.”
Seventeen lastly made their debut in Might 2015, with an hour-long reside efficiency on South Korean tv, adopted by the discharge of their first EP, 17 Carat.
At the moment, the lineup consisted of (deep breath) S Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon and Dino.
From there, they’re divided right into a vocal workforce, a hip-hop workforce, and a dance workforce. The band's identify is derived from a tripartite configuration: 13 individuals + three models + 1 band = 17.
S Coups, born in 1995, is the oldest member of the group and its official chief, a task he approaches with humility.
“I attempt to hearken to what every member has to say and hold everybody on the identical path,” he says.
“My aim is to verify we are able to final so long as attainable, so we are able to make as a lot music as attainable.”
That's to not say the band lacks hierarchy—Woozi takes cost of the music and Hoshi directs the choreography—however every member is inspired to contribute.
American-born Joshua performs guitar, Seungkwan is the strongest vocalist, and The8 is the resident fashionista.
Because the identify suggests, they’re greater than the sum of their elements. Every member brings a unique taste, however after they carry out collectively, they transfer as a pack.
Followers have even famous that when Seventeen rehearses, the squeak of their sneakers is so synchronized that it appears like a shoe, not 26.
Nevertheless it's not at all times that straightforward.
The8 (actual identify Xu Minghao) injured his again in rehearsal, Seungkwan underwent corrective ankle surgical procedure, and S Coups not too long ago returned to the stage after damaging his ACL.
“I'm nice now,” he smiles, acknowledging that accidents are an accepted a part of the job.
“Choreography is so bodily exhausting that our bones, ligaments and muscle tissue are drained on a regular basis,” he says.
Because the band is aware of all too nicely, laborious work doesn’t assure prompt outcomes.
Seventeen's debut EP offered only one,400 copies in its first week and it took them a decade to get to the purpose the place they will obtain thousands and thousands of gross sales on pre-orders alone.
Alongside the way in which, their sound has progressed from the frothy pop of 2015's Adore U to the brooding, syncopated EDM of 2017's Don't Wanna Cry to the genre-bending exuberance of 2020 single Left & Proper.
Extra not too long ago, they’ve experimented with amapiano, deep home and distorted guitars. And final yr's mini-album, FML, drew consideration for its atypically downbeat title monitor.
“I'm turning into so numb to this life that I really feel like I'm drifting away” The8 sang over an old-school hip-hop beat.
“Once we have been placing the album collectively, among the members have been going by means of a tough time,” Wonwoo explains. “Our mentality is mirrored within the songs.”
“However after we discuss truthfully and overtly about our emotions, it actually helps do away with the negativity.”
As if to show it, FML's sister single, Tremendous, was an upbeat celebration of the band's internal energy: “I really like my workforce, I really like my workforce.“.
Talking by means of a translator in Seoul, S Coups, Wonwoo, and The8 select Tremendous as the right primer for any newcomer (Jeonghan, who additionally joins the Zoom name, opts for the group's minimize Very Good).
“It's such an intense music that actually reveals Seventeen's presence,” Wonwoo says.
The 2 singles propelled Seventeen to new heights. The FML EP was the best-selling album of 2023, promoting over 6.three million copies and successful album of the yr on the Asian Music Awards.
“I anticipated it to do nicely, however not that nicely,” laughs S Coups.
To carry new followers on top of things, the band has simply launched a 33-track compilation, 17 Is Proper Right here, which compiles all of their singles up to now, in addition to a brand new monitor, Maestro, which acts as a manifesto for his or her sound. free. .
“Combine and match, it's our factor.” Vernon raps. “Loopy is the brand new regular!”
“In a approach,” Wonwoo says, “the music applauds ourselves for all the hassle we've put in and the journey we've needed to take to be the place we are actually.”
However even the world's best-selling artists have targets.
Glastonbury is a part of a plan to additional increase its viewers, with a world tour deliberate for the tip of the yr.
“We want to attain followers in as many nations as attainable, as a result of we don't actually get to see them in particular person that always,” says S Coups.
“I nonetheless imagine we’ve an extended option to go and we need to be much more profitable.”