ugg
Ugg kicks off Pleasure 2024 with the launch of its URSeen marketing campaign.
The marketing campaign pictures purpose to focus on the LGBTQ+ group and the eye-catching attire and footwear Ugg has created for the month. The colourful assortment was co-created by Alok Vaid-Menon, author and efficiency artist. Along with Vaid-Menon, Ugg continues to uphold his year-round mission of elevating queer voices. Together with Vaid-Menon, the colourful marketing campaign additionally options different LGBTQ+ stars reminiscent of B3ntl3y, Alyx Liu and Chrissy Etienne.
With vibrant neon hues, Vaid-Menon and Ugg got here up with their daring URSeen platform. Retailing for $180, the sky-high type is available in two eye-catching gradient colorways that make the most of a slew of colours, together with vibrant pink and dynamic inexperienced. The shoe type is much like Ugg's Tasman silhouette and options leather-based uppers, a rounded toe, smooth shearling lining, and pull tabs hooked up to the heel for simple put on. Chunky platform soles full the type and provide the wearer a critical peak enhance.
Accompanying the platform footwear, Vaid-Menon co-created two matching clothes, aptly titled URSeen gown. Retailing for $128, the clothes are designed with creativity, adaptability and confidence in thoughts. Produced from luxurious fake fur impressed by the comfortable really feel of Ugg, the gown is available in neon inexperienced and pink and options an asymmetrical bodice and flattering fitted match.
“My childhood was about hiding, having to cowl myself, disappearing, not attracting consideration. So a whole lot of what I used to be making an attempt to do on this assortment with UGG is take one thing daring like braveness and put it on a platform shoe and a bodycon gown, in order that when individuals are feeling a bit self-conscious, they put these items on. It could actually actually offer you that feeling of energy,” mentioned Vaid-Menon relating to the co-creation of her Ugg assortment.
The URSeen assortment is now obtainable for buy at ugg.com, Ugg shops and choose wholesale retailers nationwide.
