A rendering of the Gravitas eating room in Beverly Hills.
Courtesy of Gravitas
Golden Triangle executives and Hollywood creatives will quickly have a classy new sanctuary for eating, consuming, working and extra.
Gravitas, a brand new workspace and social membership, is about to open this 12 months in Beverly Hills. Decked out in Carrara and Calacatta marble, the multi-story retreat will home a restaurant with indoor/out of doors seating, an open-air backyard bar with an unobstructed view of Santa Monica Boulevard, temperature-controlled wine cellars, personal eating cubicles, a recording studio, two personal lounges, a state-of-the-art convention room, a automotive membership and a “G-Automotive” chauffeur service that enables members to e book rides to and from the membership.
Associated: La Dolce Vita, Funke and Steak 48 lead the wave of latest eating places in Beverly Hills
A second-floor loft will characteristic one other bar, a stage for performances, big-screen TVs for viewing events and a non-public entrance with discreet elevator entry.
The middle is the brainchild of Kansas-based entrepreneur Brandon Steven and hospitality business veteran Seth Glassman, who first related when the latter helped open 6S Steakhouse in Steven’s hometown of Wichita in 2017. The duo says five-star customer support might be paramount for Gravitas, which is geared towards C-level, inventive executives who’re “revolutionary and self-motivated,” says Steven, who co-founded Genesis Well being Golf equipment together with his brother, Rodney Steven, and owns automotive dealerships in Los Angeles and all through Kansas.
A illustration of Gravitas's entrance.
Courtesy of Gravitas
Designed by Kelly Architects (behind Gucci Osteria, Public College, Clifton's Republic and a number of downtown L.A.'s chicest bars), the large membership encompasses “just a little piece of a variety of various things.” [inspirations from around the world] “That motivated me over time,” Steven says. Renderings reveal a surprising terrazzo flooring and marble partitions, mild wooden paneling and reflective laser-cut particulars on the ceiling. Furnishings embody sculptural suede sofas, comfy eating cubicles and mid-century trendy seating.
A 26-seat round bar might be transformed right into a sushi or omakase bar as culinary programming expands, Glassman says. There's additionally a dwelling wall with seasonal crops that Steven compares to the Bellagio Conservatory and Botanical Gardens.
“I’ve been lucky to have seen a number of the world’s best eating places and resorts. I’ve all the time been a fan of design,” Steven provides. Among the many ending touches, he says, is a refined nod to the Golden Triangle within the entryway’s travertine flooring.
Steven has been constructing Gravitas for years, on the lookout for a luxurious retailer situated close to mates’ workplaces in Beverly Hills and beginning dreaming up the design earlier than the pandemic. “That was a part of how this happened. At any time when all of us wished to get collectively for lunch or drinks after which dinner, we simply didn’t have a spot the place we wished to have good drinks, then lunch or drinks after which dinner,” he says.
He introduced on longtime pal Glassman (who beforehand labored at Modern Eating Group (BOA Katana, Sushi Roku)) as managing accomplice to steer culinary and occasions programming. On the meals and beverage group, chef Preston Madson (Barbuto) will lead the culinary program, whereas sommelier Raphael Guirguis and mixologist Yael Vengroff will create the wine and cocktail menu. Former Mom Wolf common supervisor Josh Hering will deal with day-to-day administration of the restaurant.
Rendering of the second flooring loft at Gravitas in Beverly Hills.
Courtesy of Gravitas
“I think about a jazz brunch on a Sunday after which they flip it right into a sports activities bar upstairs,” Steven says.
Glassman provides: “That’s one of many cool issues. At different golf equipment, it looks like you’re going to fulfill your accomplice, do enterprise, have dinner and go away. Right here, there’s a lot occurring and you’ll come at completely different instances of the day and do all these various things.”
Membership will price $5,500 per 12 months with a $2,500 initiation price. For these beneath 30, the annual price is $four,000, whereas the partner package deal is $7,500 for 2 folks. Gravitas Elite Membership (GEM) will embody an outsized customized wine locker, limitless G-Automotive service, 5 expedited requests for household and mates, three visitor passes per thirty days, precedence reservations and extra advantages. Functions opened in Might and potential members can inquire right here or take a digital tour right here.
A rendering of Gravitas' Calacatta marble-infused eating room.
Courtesy of Gravitas
Positioned a stone's throw from members-only home Spring Place, Gravitas comes at a time when Soho Home is now limiting membership.
“After I was 25, I’d have killed to have a spot like this for networking and enterprise conferences,” Steven says. “I couldn’t afford an workplace or a convention room or a podcast room or personal eating rooms or all of the issues that this membership affords are issues I couldn’t afford, however I knew that in the future I may afford them. I wished to be in a scenario with like-minded individuals who have been hungry and aggressive… And that’s what we developed right here, a spot the place you possibly can do every thing.”
Gravitas' membership format, Glassman explains, permits for “the chance to offer significantly better service. Members are available much more than an everyday buyer at a conventional restaurant. My factor has all the time been hospitality and repair and assembly folks.” [people] and meet and exceed their expectations. So realizing what they wish to drink and what they wish to eat, the place they like to sit down… you possibly can take it to the subsequent stage within the members-only institution.”
“That’s why I’m so optimistic. I believe we’re filling the void and never simply constructing a wonderful constructing,” Steven provides. “Particularly, in Camden, Cipriani has opened, Marea is opening throughout the road. Funke, Steak 48, we’ve had a variety of these eating places open. However it’s additionally a gathering place. I do know there are different locations that individuals in Beverly Hills can go. So even you probably have dinner, I simply don’t know the place to go after. You’ve a drink earlier than you go to dinner and take heed to jazz. You get collectively for drinks earlier than dinner.”
What concerning the Gravitas Automotive Membership? “It’s one thing I’ve all the time wished to do,” Steven says. “Everybody desires to check drive a Ferrari, a Chevelle, that previous Eleanor Mustang or the Bentley. Members can go surfing to their Gravitas app, converse to their devoted concierge and request the posh automotive they’ve been eyeing.
Gravity, 435 N Camden Ave., Beverly Hills, 90210