There's a brand new social media company on the scene.
Chloe Sappern and Lydia Berry have launched @darlington, a social-first company designed to supply “an individualized and strategic strategy to inventive storytelling” for the digital presence of celebrities, influencers and tastemakers. The referral-only company, which gives companies on each coasts, opens its doorways with a shopper roster that features Sofia Richie Grainge, Miranda Kerr, Megan Roup, Serena Kerrigan, Kate Love, Emily DiDonato, Cameron Rogers, Liv Perez and extra.
Enjoyable reality: As with so many on-line collaborations, the origins of @darlington will be traced again to DMs. Sappern and Berry turned buddies on-line after an alternate of DMs led to the invention that they have been main seemingly parallel lives, one in New York and the opposite in Los Angeles. Sappern visited Los Angeles, stayed at an area residence, and ended up assembly Berry, solely to find that they have been neighbors on Darlington Avenue. The road impressed the corporate’s title.
“From the second we bought in contact, we acknowledged that there was a big hole within the social media trade,” Sappern explains. “Though we have been each working independently on this house, becoming a member of forces permits us to supply much more complete bi-coastal companies to our present and new shoppers, which enormously expands our capabilities.”
Berry provides: “By working as a staff, we are able to ship way more experience than we might individually. We provide a holistic strategy to content material, from storytelling and execution to imagery and curation, all with performance-driven ways.”
Berry involves @darlington with over seven years of expertise in content material creation, images, design, and artistic route. She started her profession at Pricey Media Podcast Community, the place she led a content material staff, directed social media progress, and developed technique for Kristin Cavallari and Tracee Ellis Ross’ present launches. Since 2023, she has been freelancing full-time as a inventive brander for manufacturers and celebrities.
Sappern, a Cornell College graduate, beforehand held positions at NBCUniversal and ViacomCBS earlier than placing out on her personal with the launch of Chloe Sappern Artistic. The referral-only social media company labored with expertise, together with influencers and celebrities, to form and design digital presence methods.