MAGIC KINGDOM: Coperni, the French vogue model identified for creating viral moments like Bella Hadid's spray-on costume, is ready to make headlines once more with its alternative of venue for the upcoming version of Paris Style Week.
In a historic transfer, co-founders Sébastien Meyer and Arnaud Vaillant plan to stage their present on October 1 at Disneyland Paris, WWD has realized.
Identified for his or her love of expertise and experimental method to showcasing codecs, the pair jumped on the probability to host an occasion with broad, cross-cutting attraction.
“It’s a childhood dream come true,” Vaillant mentioned. “We grew up within the south of France and once you’re little, your first go to to Paris is to not see the Eiffel Tower, it’s to go to Disneyland.”
They've been touring forwards and backwards between their studio and the theme park to good what they promise will probably be a “full expertise,” with an invitation-only present going down round 10 p.m. within the park's Fantasyland space.
“It will likely be a once-in-a-lifetime expertise. They've by no means performed it earlier than, so it's a dangerous wager for them,” Vaillant mentioned of the occasion, which marks the primary time Disneyland Paris has hosted a present throughout Paris Style Week.
Disneyland Paris is Europe's most visited theme park, with a file 9.93 million guests in 2022, based on the most recent annual report from the Themed Leisure Affiliation and infrastructure consultancy AECOM. Disneyland Paris mentioned it has welcomed 375 million guests since opening in 1992.
The complicated is present process a significant redevelopment as a part of a €2 billion funding that noticed the opening of the Marvel Avengers Campus two years in the past. This will probably be adopted by the redevelopment of Walt Disney Studios Park, the second Disneyland Paris park, which will probably be renamed Disney Journey World with the opening of a brand new World of Frozen.
The leisure large has partnered on clothes strains with manufacturers together with Balmain and Givenchy, and final yr enlisted artists and designers together with Schiaparelli's Daniel Roseberry and Kenzo's Nigo to contribute items to the Create 100 undertaking to mark its centenary.
The Coperni present will probably be impressed by the solid of Disney princesses. “After all, we are going to give it a Coperni contact, so we are going to method it in a contemporary, modern, modern and technological manner, however we at all times wish to evolve the fashion of the Coperni lady,” mentioned Vaillant.
“As you’ll be able to think about, we’re going to lean in the direction of the extra glamorous facet of the model,” he mentioned.
Whereas particulars of the present are being saved beneath wraps, the duo plans to host a cocktail occasion on the royal-themed Disneyland Resort, which reopened in January after a two-year renovation. “The backstage space will probably be in Cinderella’s Inn, which is a lot enjoyable,” Vaillant mentioned.
The after-party will happen at Discoveryland, dwelling of the Area Mountain attraction.
Coperni is understood for bringing an surprising dimension to her reveals. She staged a drive-through vogue present in the course of the coronavirus pandemic and as soon as introduced a group atop the Tour Montparnasse skyscraper, the tallest constructing in Paris.
Meyer mentioned the model shares with Disney a “ardour for leisure.”
The designer is fascinated by founder Walt Disney, who died in 1966, and notes that he known as his analysis and improvement group members Imagineers, as a result of their jobs contain the imaginative software of engineering.
“He was an excellent innovator and one of many first to revolutionize animation and movie, but additionally theme parks, with new applied sciences,” Meyer mentioned. “I put Walt Disney on the identical degree as Steve Jobs. They have been visionaries.”
The duo hope the present will resonate with a large viewers. “Style generally is a bit snobby,” Vaillant mentioned. “We at all times wish to take it to a much bigger stage.”