The marketing campaign options on-trend denim kinds and an interactive Pinterest activation in Pacsun shops nationwide.
THE ANGELS, July 18, 2024 /PRNewswire/ — To kick off the back-to-school season, Pacsun presents its fall marketing campaign, “Higher in Saggy,” showcasing the model's newest denim kinds by way of the eyes of The Pacsun Collective. Documented by members of the model's shopper group, the marketing campaign captures the journey of a gaggle of younger, fashionable buddies from the bustling streets of NY To the tranquil landscapes of the north of the state. NYhighlighting Pacsun's new and sought-after saggy denim kinds.
Pacsun launches “Higher in Saggy” fall marketing campaign
Pacsun launches “Higher in Saggy” fall marketing campaign
Pacsun Collective fosters a deep connection between the model and its youth group by way of co-creation. With a year-round submission course of accessible on Pacsun’s web site, the autumn marketing campaign options fashions curated by Pacsun Collective.
“Our fall marketing campaign is a celebration of self-expression and individuality. This season, we’re introducing a bigger assortment of denims with novelty elaborations, as a result of overwhelming demand for these kinds from our group. These items are designed to empower our clients to specific themselves by way of model, particularly as they head again to high school,” she stated. Addie RintelVice President of Womenswear Design and Merchandising at Pacsun. “It is usually very inspiring to see how The Pacsun Collective introduced this artistic imaginative and prescient to life.”
“Denim is the cornerstone of the Pacsun model,” he stated. Richard CoxVice President of Males's Merchandising and International Partnerships at Pacsun. “The shift towards free, saggy clothes exhibits a motion towards consolation and individuality in trend. We're not simply launching a marketing campaign, we're creating kinds and moments for our clients and connecting them to our model in significant methods they will relate to.”
To deliver the marketing campaign to life, Pacsun has partnered with Pinterest to create interactive storefronts and have interaction audiences by way of digital and social advertising, in addition to occasion collaborations. Among the many initiatives is an unique influencer expertise in upstate New York. Pacsun and Pinterest will host a number of influencers and content material creators within the picturesque Hudson Valley for a full day of immersive actions, that can set the right tone for the upcoming season. Attendees will take pleasure in customizing denims and sneakers, and stocking up on magnificence necessities at a magnificence bar. They may even have the chance to create customized floral preparations at a floral bar, loosen up poolside in Pacsun swimwear, take part in bike rides and garden video games, and conclude the day by having fun with stay performances by Pacsun Collective artists and a film night time.
By bringing collectively two powerhouses of trend and digital creativity, Pacsun is ready to leverage Pinterest’s visible platform to encourage and have interaction its viewers, integrating shoppable content material and making it simple for purchasers to find the newest kinds instantly from their Pinterest feed.
Pacsun may even be internet hosting an unique occasion at its flagship Soho retailer to have a good time the launch of the marketing campaign. Customers are invited to cease by and expertise the brand new assortment first-hand, complemented by particular actions and unique presents.
Denim stays certainly one of Pacsun’s largest classes, with saggy denim changing into a serious gross sales driver. Pacsun has seen a dramatic shift in direction of saggy, loose-fitting and wide-leg denims, with saggy and loose-fitting denims now accounting for over 80% of Pacsun’s denim gross sales.
The autumn marketing campaign additionally highlights the microtrend of embellished denim for ladies. In response to this pattern, Pacsun has added numerous kinds of embellished denim to its fall 2024 assortment, together with bows, rhinestones, leopard print and novelty patches, reflecting the model’s dedication to staying forward of trend developments and assembly buyer preferences.
Pacsun stays devoted to delivering cutting-edge trend by way of the lens of youth tradition, regularly evolving to fulfill the calls for and preferences of its loyal group.
Photographs of campaigns and merchandise could be accessed. right hereFor extra data, go to pacsun.com.
SOURCE Pacsun
