Based on the report, 81% of the infringements detected in Lisbon occurred on web sites and social networks.
The doc additionally signifies that 9.5% of the rapes occurred in magazines and one other 9.5% on tv.
In the course of the interval of software of the regulation, 11 administrative infringement proceedings had been initiated, of which seven resulted in convictions for a complete quantity of 50,500 euros in fines.
The meals classes with probably the most violations embody desserts, biscuits and different baked items (28%), in addition to ready meals, pre-cooked meals and ready-to-eat meals (23.zero%).
The impression evaluation of the regulation introducing restrictions on promoting of meals and drinks with a excessive power, salt, sugar and fats content material to minors below 16 years of age was carried out by a working group coordinated by the Directorate Basic of Well being (DGS) and by which representatives of the Directorate Basic of Consumption (DGC), the Directorate Basic of Training (DGE) and the Directorate Basic of Meals and Veterinary Medication (DGAV) participated.
Based on the doc, between 2019 and 2023, the DGC carried out 5 inspections to analyse meals promoting aimed toward minors below 16 years of age. In complete, 258 messages disseminated by 34 financial operators in several communication contexts (magazines, tv and digital media) had been analysed.
Of the entire variety of financial operators analysed, a compliance price of 68% was recorded. As regards the universe of promoting messages analysed, the compliance price reached 94%.
Concerning the evaluation of economic communication current in tv companies aimed toward younger audiences, this was carried out by the Social Communication Regulatory Entity (ERC) and occurred within the final quarter of 2023.
On this work, the ERC recognized “varied advertising strategies and content material aimed toward youngsters and younger folks inside programmes and through their breaks”, with 11 violations of the regulation on tv and streaming platforms.
41 ads for youngsters's menus from two quick meals chains had been additionally recognized, selling the manufacturers and toys that accompany the menus, with out figuring out a selected meals product (model advertising).
“This technique of adapting to present laws seems to proceed permitting youngsters to proceed being uncovered to meals promoting,” the consultants warn.
The report additionally factors out conditions “which will point out a violation of the provisions of the Promoting Code” in relation to food and drinks promoting aimed toward youngsters, in addition to “different industrial communications which are harder to categorise given authorized limitations, significantly in relation to sponsorship.”
Additionally on tv, the monitoring evaluation of meals promoting aimed toward youngsters and younger folks lined all Portuguese common and open-access channels (RTP1, RTP2, SIC and TVI) and kids's cable/fibre channels.
In 2020, 5,555 meals ads had been analysed, of which 10.four% promoted meals and drinks and there was no meals promoting on youngsters's channels. Nearly all of meals and beverage ads didn’t adjust to the dietary profile outlined by the DGS (65.6%), a determine that rose to 78.three% the next yr.