MIAMI, July 9, 2024 /PRNewswire/ — Actual Juice Media (RJM) declares the launch of its audience-curated way of life personas, developed in partnership with LoopMe's AMP viewers and measurement platform.
RJM characters replicate female-led existence and supply manufacturers unique insights to attach extra deeply with customers.
“Our fastidiously crafted personas assist manufacturers have interaction with audiences on a deeper stage, including dimension to data-driven advertising,” stated Jesse Judelman, Founder and CEO of Actual Juice Media. “Our inventive method to information displays our dedication to authenticity and cultural relevance in all facets of our work.”
RJM characters seize a variety of mindsets and pursuits, that includes dozens of unique profiles that spotlight how girls are driving tradition from journey and exploration to meals tradition, vogue, psychological and bodily well-being, health and group.
As key drivers of social dynamics within the related age, girls promote a extra energetic and vibrant way of life. These promoting options seize this dynamism and allow manufacturers to market creatively primarily based on a deeper understanding of audiences, together with their attitudes in direction of media, leisure and client items.
“We’re thrilled to have the ability to energy RJM’s audiences by means of our AMP viewers and measurement platform,” stated Rob Cukierman, Chief Product Officer at LoopMe. “The mix of RJM’s deep understanding of its viewers, coupled with LoopMe’s direct-to-consumer survey engine and proprietary AI, ensures high-performing, scalable audiences and campaigns.”
Insights gained from growing RJM’s personas, powered by superior AI, improve content material and programming methods for its FAST community, Phone TV. Constructing on the muse of a tv community that delivers leisure, this synergy cultivates group and engagement of like-minded people, offering a complete promoting atmosphere for manufacturers to attach with audiences on their very own phrases.
RJM characters are platform-agnostic and obtainable for activation within the programmatic market in addition to by means of direct channels, guaranteeing manufacturers can attain customers wherever they’re.
About Actual Juice Media:
Actual Juice Media reinvents cultural media by amplifying various voices by means of progressive storytelling throughout social and conventional platforms. Phone TV, a flagship model of RJM, integrates influential girls into tv, celebrating genuine voices and relatable existence.
To be taught extra about Actual Juice Media and its choices, please go to www.realjuicemedia.com or observe us on Instagram at @real_juice_media.
About LoopMe:
LoopMe is a know-how firm that makes use of synthetic intelligence (AI) to enhance the efficiency and outcomes of brand name promoting. LoopMe was the primary to use AI to model promoting. With client insights and AI at its core, LoopMe improves model promoting and outperforms trade benchmarks for main international manufacturers.
Contact: whats up@realjuicemedia.com
SOURCE Actual Juice Media