In an e-mail late Friday, X CEO Linda Yaccarino introduced the launch of a brand new “video tab” function (akin to a TikTok-style countless scrolling, based on an X supply) and a actuality sequence unique to X, known as interseasonstarring soccer star Midge Purce and produced by investor Alexis Ohanian.
The announcement comes shortly after a gathering of X companions and shoppers on the New York workplace on Tuesday, as Yaccarino works to retain advertisers and content material creators — each very important to the platform however consistently fleeing due to the proprietor's habits his, Elon Musk.
Yaccarino added that Purce and Ohanian got here to the workplace to share extra in regards to the movie's upcoming launch interseason — which is ready to air on October 18. X has secured content material offers with creators like MrBeast and celebrities like Don Lemon, with the purpose of solidifying its pivot to video and difficult YouTube as a video internet hosting platform.
interseason is produced in partnership with actuality TV producer Alex Baskin (who produced “Vanderpump Guidelines”) and Field to Field Movies (“Drive to Survive”) alongside Ohanian, based on Selection. The present focuses on 11 girls's nationwide league soccer gamers in the course of the offseason who dwell collectively for 2 weeks in Miami, offering “uncensored entry to their private tales, interpersonal relationships and journey on the sphere.”
Yaccarino's e-mail additionally claimed that unique new content material and safety developments are coming to the platform quickly, together with an X TV app (which we beforehand reported was within the works).