Versace has unveiled its newest Icons marketing campaign, starring Oscar winners Anne Hathaway and Cillian Murphy. The marketing campaign marks Hathaway's return to her function on the model and reintroduces Murphy because the face of Versace's inaugural Icons line for males, first introduced final April.
Captured by photographers Mert Alas and Marcus Piggott, the black and white portraits showcase the newest seems from Versace's Icons Assortment that includes metallic mesh, leather-based and glossy tailoring, what Donatella Versace distills as “timeless, highly effective, iconic.”
In her portrait, Hathaway wears a glittery ensemble with chain particulars on the straps. With minimal make-up and her hair styled in a messy updo, the picture permits the highest to take middle stage.
Anne Hathaway for the Versace Icons marketing campaign.
Mert Alas and Marcus Piggott, courtesy of Versace
The vary consists of a night gown comprised of a lighter variant of Versace's signature metallic mesh, Medusa '95 baggage in crocodile-print patent leather-based, and tailor-made coats and jackets in fine-grain wool.
“Versace is greater than vivid prints, highly effective tailoring and its iconic legacy: it’s a dream come true, an invite to transcend the peculiar and dwell as if the on a regular basis have been distinctive,” stated Hathaway. “I’m very grateful to Donatella Versace for seeing me on this assortment; She really sees me much more clearly than I do myself.”
Versace's Icons assortment additionally consists of clothes in knit or printed silk, bustier tops embellished with gold Medusa '95 particulars, and Barocco knitwear in maxi jacquard. Murphy fashions sleeveless knitwear and casually drapes a coat over her shoulder.
Cillian Murphy within the newest Versace Icons marketing campaign.
Mert Alas and Marcus Piggott, courtesy of Versace
“I actually really feel snug sporting the items from this Versace Icons assortment,” Murphy stated. “Once you see, really feel and put on the garments, it’s instantly clear that these are designer items with a way of heritage, craftsmanship and a real power of character that’s, for me, actually Versace.”
The Versace Icons assortment was introduced in April 2023. Hathaway starred in comparable photographs for the announcement. “I'm a giant fan of her work, after all, however greater than that, I like her as a girl,” Versace stated of Hathaway's debut. “She is a giant star, she is a businesswoman, she is artistic and exceptionally form. “That’s what makes Versace an icon.”