Celebrating a century in enterprise, telecommunications firm telephone reopened a flagship in Madrid, Spain. Movistar Area it’s housed in a skyscraper accomplished in 1929 – the primary within the metropolis. The retail retailer not solely showcases the model's merchandise but in addition offers an interactive expertise for purchasers.
Studio Banana reimagined the outlet in collaboration with Design Bridge and companions. The architects adopted a strict renovation course of to spotlight the heritage constructing whereas creating a contemporary setting that displays the evolution of Telefónica. “We wished to recapture the essence of the unique house, but in addition convey it into the longer term,” says Matías Rodríguez, managing director at Studio Banana.
Situated on Gran Vía, an vital business avenue, this place fosters the connection between Madrid and the neighborhood, beginning at floor degree with the restoration of the facade. A stainless-steel dice sits close to the doorway for guests to enter and examine futuristic projections on a high-resolution LED display.
The double-height atrium serves as the guts of this degree, used for occasions and reside broadcasts. Seen from the skin, this huge space invitations guests to discover a collection of digital content material created particularly for Espacio Movistar. Within the retail space right here, consumers can evaluate and buy the newest units from cell phones to tablets.
The shiny marble, beforehand lined, is now revitalized and polished. Terrazzo varieties curved steps and surrounds the bottom of every column, cleverly hiding wires and electrical parts. Small fragments of comparable stone within the new flooring match the palette of the unique, a mixture of shades of cream, emerald and rust. A spiral metal staircase, clad in ribbed walnut, results in the higher degree.
On this flooring, the emphasis is on leisure for a youthful viewers, providing plenty of sections for exercise. In the present day's influencers, whether or not well-known or up-and-coming, can reserve considered one of two clear bubbles to document or take selfies. The gaming space permits lovers of all ages to play video games on video consoles or check out digital glasses. Tic-Tac-Toe-like lighting in daring X and O shapes provides a playful contact to the ceiling.
Branded clothes and equipment are displayed gallery-style, a micro shop-in-shop that catches shoppers' consideration as they stroll by. There's even a theater for particular screenings of the Movistar division's streaming TV reveals and flicks.
The flagship's design highlights the important function the company performs in that ongoing story. “Telefónica's heritage is exclusive and nonetheless pioneering,” notes Rodríguez. “The renovation of the constructing and this retailer is a press release, a sign of what's to come back.”
Framed by an natural picket pergola, the cafe features as a snug co-working house. Individuals can get pleasure from meals and drinks earlier than going to the Telefónica Basis Museum. With everlasting and rotating exhibitions, guests can study how communication and its altering know-how have formed Spain's tradition and economic system.
To study extra in regards to the collaborators behind the mission, go to studiobanana.com and designbridge.com.
Photograph by Juan Baraja.
